Duties and Responsibilities * With the guidance of the Social Media & E-Commerce Manager or Director of Marketing Communications, design and implement the hotels social media and e-commerce strategy with KPIs * Proactively plan creative, compelling and targeted social media and e-commerce activity and campaigns under the supervision of the Social Media & E-Commerce Manager * Stay informed of upcoming trends and developments within the field of social media and e-commerce * Research and develop new ways to leverage social content to improve performances * Setting KPIs and using analytics (including Google Analytics, email marketing tracking etc) to regularly measure, evaluate and optimize all digital communications activity * Conduct competitive analysis studies on digital marketing trends and competitors review
Duties and Responsibilities * With the guidance of the Social Media & E-Commerce Manager or Director of Marketing Communications, design and implement the hotels social media and e-commerce strategy with KPIs * Proactively plan creative, compelling and targeted social media and e-commerce activity and campaigns under the supervision of the Social Media & E-Commerce Manager * Stay informed of upcoming trends and developments within the field of social media and e-commerce * Research and develop new ways to leverage social content to improve performances * Setting KPIs and using analytics (including Google Analytics, email marketing tracking etc) to regularly measure, evaluate and optimize all digital communications activity * Conduct competitive analysis studies on digital marketing trends and competitors review