Job Number 23007715
Job Category Sales & Marketing
Location JW Marriott Marquis Hotel Dubai, Sheikh Zayed Road Business Bay, Dubai, United Arab Emirates, United Arab Emirates
Located Remotely? N
Position Type Non-Management
The Assistant Marketing Manager is the voice of the hotel, acting as a Brand Champion for the hotel and will be responsible for assisting and executing all Marketing projects and initiatives, supporting with Social Media tasks and monitoring the hotel's PR activities. This role is especially focused on the marketing and promotion of the hotel's F&B outlets and is responsible for updating and maintaining all marketing channels, both internal and external.
The Assistant Marketing Manager has knowledge of the individual outlets' targets, departmental and company goals for development and growth. The role requires managing and facilitating the implementation of the overall Marketing Strategy with the support of team members and assisting with the day-to- administration responsibilities in an efficient, professional and courteous manner.
The Assistant Marketing Manager will support the F&B team and other departments with the creation, launch, promotion and execution of new concepts and event management. This person will also be responsible for assisting and coordinating photography and video production for the hotel when required; managing multiple projects at the same time and successfully coordinating with internal teams, external clients and guests.
SCOPE / BUSINESS CONTEXT
A Full Time position based at JW Marriott Marquis Hotel Dubai and Dubai Marriott Harbour Hotel & Suites
CANDIDATE PROFILE Education:
- Number of Direct Reports - 0
- Titles of Direct Reports - 0
Diploma required; additional education in sales and marketing fields preferred. Experience:
At least 2 years of experience as a Marketing Executive or 1 year as Assistant Marketing Manager.
Further experience in a supervisory position preferred. SPECIFIC DUTIES
-Together with the Marketing Managers and Director of Marketing put together an annual marketing plan for the hotel/room's piece, spa and especially F&B.
-Create detailed marketing campaigns throughout the year for each key initiative
-Under the guidance of the Director of Marketing, research and identify all necessary collateral required for the hotel generally and per outlet. This will range from copywriting for hotel flyers, artworks and brochures to specific promotional requirements across the property.
-Assist with developing and implementing communications support strategies together with the Cluster team.
-Work with partners for the hotel to activate and leverage the hotel's positioning in the market.
- Manage partner discounts and TPIs to ensure all content and offers are correct and up to date.
-Develop and maintain strong relations with the local media community
-Respond to media enquiries and information requests
-Proactively and regularly share updates and highlights with the media on new promotions in the hotel's
-Research and seek innovative communication and promotion opportunities
-Ensure the hotel is properly positioned on all third party and internal platforms; Maintain positive online presence by managing website and third party sites
- -Ensure that all deadlines are met (for campaign launch plans, magazine ad submissions, etc.)
-Identify through brainstorming sessions with key department heads opportunities to execute value-added mailings to the database and third-party databases
-Send out promotional HTMLs and SMS dispatches regularly and heavily grow the database
-Further to the previous point, database growth will be a key focus area
-Administrative support for the Marketing Manager and Director of Marketing when needed
-Come up with innovative and highly creative digital marketing campaigns
-Together with the Cluster E-commerce team review third party websites such as OTAs and blogs to ensure recent photos and information is correct
-Use strategic marketing tools to drive incremental room, F&B and ancillary revenue
-Ensure Brand Standards compliance through all initiatives
-Share monthly insights on trends in the market and marketing channel analysis.
-Educate relevant on-property associates on marketing promotions, strategies and trends
-Produce regular activity reports including monthly KPI and others
Other ad hoc duties as required SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
Excellent organizational/administrative skills with office management experience
Ability to priorities tasks and to manage workload using own initiative
Ability to multi-task and work under pressure with limited resources
Strong writing skills with excellent spelling & grammar
Excellent computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel, Power point
Previous experience in hotel, travel & tourism, service sector preferred
Has around 2 years of experience working in Marketing
Has a creative vision
Is familiar with publishing tools and has a detailed understanding of design best practices and priorities.
Education in Marketing or advertising preferred.
Strategic thinking & self-starter.
Must be able to work with others to solve complex problems
Must take initiative to see and define new opportunities and put plans in place to exploit them.
Show understanding and interest in Social Media including Twitter, Facebook, Instagram, Pinterest, Linked In, etc.
Ability to maintain complete confidentiality at all times
High degree of personal loyalty and integrity
Highly professional in appearance, character and conduct
Positive attitude and team spirit
Effective interpersonal skills, resourcefulness and creativity
Display passion for the job
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International portfolio of brands includes both JW Marriott and Marriott Hotels.Marriott Hotels
, Marriott International's flagship brand with more than 500 global locations, is advancing the art of hosting so that our guests can travel brilliantly. As a host with Marriott Hotels, you will help keep this promise by delivering premium choices, sophisticated style, and well-crafted details. With your skills and imagination, together we will innovate and reinvent the future of travel. JW Marriott
is part of Marriott International's luxury portfolio and consists of more than 80 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you're happy, our guests will be happy. It's as simple as that. Our hotels offer a work experience unlike any other, where you'll be part of a community and enjoy a true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can really pursue your passions in a luxury environment. Treating guests exceptionally starts with the way we take care of our associates. That's The JW Treatment™.