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Director of Sales & Marketing ( Pre-opening )

  • , Qatar
  • $0 per annum

SUMMARY

The Director of Sales and Marketing under the business supervision of the General manager and within the limits of established Corporate/Sales policies and procedures, oversees and directs all aspects of the Sales and Marketing activities. His/her responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversees and assists with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan.

KEY RESPONSIBILITIES

·Produces the Annual Sales plan, marketing budgets and forecasts

·Works closing with the head of Revenue to produce action plan related to the revenue plan to ensure revenue plan objectives are achieved

·Provides a professional, advisor support service to the General Manager

·Coordinates all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

·Creates and implements special programs to achieve greater profitability through:

  • Increasing average rate
  • Overall occupancy
  • Increasing business volume during off-peak periods
  • Increasing local food & beverage and banquet sales

·Enhances the image of the hotel in the local community

·Participates as an active member of the community through associations, memberships and other trade organizations

·Reviews regularly activities reports of Sales and Marketing personnel to ensure targets and Sales objectives are met.

·Reviews regularly internal promotion pieces for visual effect and ensures they conform with brand standards.

·Organizes and promotes in cooperation with the Food & Beverage Department special projects to stimulate Food & Beverage sales within the community, including but not limited to, tournaments, balls, parties, gastronomic festivities, etc.

·Interacts with individuals outside the hotel, including but not limited to clients, convention, bureaus, local hotel associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, Competitors and other members of the local community.

·Investigates potential markets by:

  • Reviewing Sales Department and Front Office correspondence files
  • Analyzing guest history and registration card files
  • Studying guest questionnaires
  • Reviewing government statistics on visitors to the city
  • Analyzing competition’s sales/promotion efforts
  • Studying various reference and industry publications for sales leads

·Recommends to the General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other department heads and the Advertising Agency.

·Procures new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private clubs and professional Associations within the community and neighboring markets

·Reviews regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media

·Manages the development of new products and services

·Oversees the development of new marketing strategies

·Conducts market research

·Maintains good communication with Regional Sales and Marketing and implement corporate initiatives.

SKILLS & COMPETENCIES

·Excellent Communication skills

·Strong leadership and analytical skills

·Excellent selling skills

·Excellent organizational and planning skills

·Understanding of customer service skills

Alongside these key competencies, the incumbent of the role will be required to demonstrate the fundamentals of the company’s Count on Me! service culture to be responsive, respectful and deliver a great experience.

EXPERIENCE, CERTIFICATION & EDUCATION

·Ideally 2 to 3 years as DOSM in the 4/5 star hotel

·Ideally Degree/Diploma in a Marketing/Business Administration or any related field

·Hotel industry work experience demonstrating progressive career growth and a pattern of exceptional performance

·Ability to manage team

·Proficiency in property management system

·Strong media, presentation and computer skills

·Strong understanding of the Qatar market

·Previous experience working in Qatar is required

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