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Director of Marketing and Communications

  • , United Arab Emirates
  • Unspecified


The Position

This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness

KEY ROLES & RESPONSIBILITIES

  • Manage all activities within the marketing department, ensuring all brand standards are followed
  • Create & execute the annual strategic and seasonal marketing/ communications plan according to budget
  • Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed
  • Develop the hotel’s communication strategies and execute the luxury marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure
  • Plan and oversee the hotel’s advertising and promotional activities
  • Manage the hotel’s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
  • Develop strong relationships with the media as well as with tourism industry partners
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning
  • Plan and oversee the hotel’s advertising and promotional activities
  • Pro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience
  • Verify all advertising for the hotel in digital channels is in alignment with brand voice
  • Build and maintain positive relations with Accor Corporate and Regional offices
  • Oversee photo and video shoots for the hotel and seasonal campaigns
  • Other duties as assigned

PERSONAL ATTRIBUTES

  • Excellent understanding of luxury market
  • Excellent understanding of all hotel departments
  • Professional presentation skills
  • Knowledge of basic accounting, math skills and analytical capabilities required.
  • Ability to assess/evaluate employee’s performance fairly.
  • Must have strong interpersonal skills with attention to detail
  • Strong written and verbal communication skills
  • A leader with a positive attitude
  • Strategic thinking combined with the ability to move strategy to action
  • Problem solving skills
  • Managerial / Leadership skills
  • Self-motivated, creative and confident, with a highly energetic personality
  • Creative, independent, and manages stress gracefully
  • Ability to meet deadlines consistently
  • Pro-active and takes initiative
  • Must be organized and ability to work and follow systems and procedures
  • Must be adaptable to change of strategy, ideas, systems etc.
  • Must be guest service oriented
  • Proficiency in organizational planning with the ability to multi-task

EXPERIENCE & QUALIFICATIONS

  • Bachelor’s degree in Marketing, Business, or related major
  • Minimum 5 years’ experience in the marketing, digital or related professional area
  • Hospitality marketing or advertising agency experience preferred
  • An experienced marketing expert, a dynamic and self-driven, creative individual
  • An engaging and empathic leader 
  • A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR)
  • Strong luxury hotel background is preferred
  • Fluency in English, written and spoken

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