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Director of Marketing and Communications

  • , United Arab Emirates
  • Competitive

Shangri-La Dubai

The award-winning Shangri-La Dubai offers luxurious accommodations, exceptional dining and gracious hospitality in the heart of one of the world's most dynamic cities.

Located along Sheikh Zayed Road, the 42 storey hotel is 15 minutes from Dubai International Airport and 5 minutes from the Dubai Convention Centre, World Trade Centre, Dubai International Financial Centre and downtown Burj Khalifa Dubai. It is within close proximity to shopping malls including the famous Dubai Mall as well as Dubai’s popular beaches.

The hotel’s 302 rooms, serviced apartments, residences and offices offer a combination of traditional luxury and modern functionality. Fantastic views and thoughtfully-selected furnishings create an experience of unparalleled style and comfort.

As Director of Marketing & Communications, we rely on you to:

  • Drive innovative marketing and communication strategies, with a strong focus on demand generation, brand experience and PR initiatives which will improve key financial and customer metrics for the hotels and their F&B venues.
  • Develop content led communication plan and integrate across key channels to communicate hotel positioning and brand pillars to target audience 
  • Drive brand activation and ensure the brand experience comes alive through the hotel's messaging and guest experience
  • Create integrated tactical & segmental campaign plan focusing on demand generation and high impact activities with proven ROI across all key segments
  • Act as guardian and custodian for all internal and external communications
  • Oversee hotel social media and develop content strategy to raise awareness of the brand and increase the engagement level.
  • Collaborate with Hotel Executive team to develop, implement and nurture the hotel's CSR activities as per the corporate guidelines
  • Identify partnership opportunities and develop co-partnership events/promotions to enhance hotel and brand awareness

We are looking for someone who:

  • Preferably a degree holder in Business Management / Media / Communications 
  • 5+ years of Marketing communications and PR experience including supervision on others
  • Strong internal and external communication skills, both verbal and written
  • Must be accustomed to local cultures and sensitivities
  • True brand ambassador
  • Event management / organizational skills
  • Understanding of consumer trends in the digital sphere
  • Creative, innovative, proactive and resourceful
  • Passion for lifestyle brand and the travel & hospitality industries
  • Ability to analyze data and establish appropriate action plans

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