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The overall scope of the position is to maintain and execute the hotel c including but not limited to website updates, active content update, Social media management, Online reputation management, META optimization, E-marketing and OTA’s optimization.
DUTIES AND RESPONSIBILITIES
·Develop and increase traffic through direct and semi-direct online channels that will improve the overall revenue for the properties and other key financial and customer matrix.
·Evaluate the performance of our branded websites and give suggestions for how to promote and improve the presence of the hotels on the web, with the intention of increasing number of bookings and keeping the website up to date.
·Monitor, implement and execute the active presence of the properties on all Social Media tools to maximize the online exposure of the properties.
·Create, monitor and implement the full year online marketing and advertising plan.
·Build digital yearly plan for the hotel across direct & indirect channels.
·Hotel strategy contribution, working in close relation with key stakeholders from Marketing, PR, Sales and Revenue.
·Ensure the properties content (photography & descriptions) in all online channels remain accurate and brand compliant.
·Conduct regular quality assurance audits on the hotels descriptive content & images to ensure parity on all channels and integrity with brand website.
·Load and update content (photography & descriptions) for the property on all online channels in consultation with the Director Marketing & Communications and corporate office.
·Monitor and assess the properties reviews on online portals and ensure that official feedback from the hotels is in place whenever necessary.
Identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production
·Build individual hotel’s online budget planning and digital marketing plan.
·Actively develop and maintain a database of corporate and hotel’s email newsletter subscribers. Schedule regular sending to all guests and individuals who have subscribed.
·Optimize Social Media tools usage (Sprinklr, Hype Auditor etc.) and paid social media marketing.
·Monitor and assist in ensuring Rate parity together with the Director of Revenue throughout all electronic distribution channels.
·Report and analyze the Web Direct & Indirect performance for the hotel.
·Report and optimize of performance through Acquisition levers, including but not limited to SEO, Display, Meta & Social Media.
·To facilitate accurate administration reports, month-end and other reports are submitted on time to the Director Marketing & Communications.
·To keep the Director Marketing & Communications promptly and fully informed of all problems or concerns so that corrective action can be taken on time.
·To carry out duties, projects and other assignments as required.