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Shaza Hotels is the first international five star hotel brand to draw its inspiration and character entirely from the values and cultures of the Silk Route. Shaza Hotels is not only distinctive through its design, features and culture but also through its people philosophy - “Winning Ways”. The company believes in its people and believes that each of them should win.
We are looking for a talented Cluster Marketing Services Manager to be based in Riyadh KSA
DEPARTMENT: Sales & Marketing
GRADE / LEVEL : Manager
REPORTS TO : Cluster Director of Business Development - KSA
RESPONSIBLE FOR : Marketing Services, Communications & E-engagement
SUBSTITUTES BY Marketing Coordinator
SCOPE :Assist Sales and Marketing Director in reaching the targeted goals of the Hotel as defined in the marketing plan.
To lead and manage the Marketing & Public Relations functions of the Hotel through the development and implementation of successful strategies which are market focused, supportive of Sales & Marketing plans and in line with both Company and Hotel Mission and Vision.
To keep all media sources informed of relevant events which place the hotel and its name in the public eye as a market leader, therefore maintaining a link between the Hotel and the press within the local community.
·To co-ordinate new printed materials with the advertising agency.
·To ensure corporate identity standards for all promotional material.
·To be instrumental in setting up, maintaining and administrating the Shaza CRM solutions at property level
·To co-ordinate and oversee the production of existing collateral and the development of new promotional materials.
·To ensure that all hotel collateral is updated and current and to manage the inventory on all collateral.
·To work with the DOS&M to plan and co-ordinate the advertising and promotions programs.
·To prepare and implement the hotel’s annual advertising plan and to co-ordinate with advertising agencies on all matters related to creative and media planning.
·To monitor advertising as it appears for feedback to agencies on positioning and appearance.
·To bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.
·To co-ordinates mailings as stated in the marketing plan.
·To assist DOS&M for preparing the annual and monthly marketing action plans.
·To follow the sales and marketing results and propose corrective actions if needed.
·To keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.).
·To maintain the existence of an efficient customer database system (Opera).
·To manage the hotel’s E-engagement platforms including social media, e-marketing and digital platforms
·To update customers with the latest development of the hotel by means of Web-site and some other available e-distribution channels
·To participate in developing new ideas such as special packages, programs, promotional activities undertaken by sales department and/or F&B.
·To work with frequent flyer airlines partners to promote the hotel internationally.
·To take part in sales and marketing training programs.
·To keep himself/herself updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
·To keep department informed of all changes in the Guest profile.
·To follow up market trend and suggest necessary actions to DOS&M.
·To establish, maintain and continually improve the Hotel’s image through all forms of media relations (press, TV, computer communication etc).
·To develop excellent communications channels to both internal and external customers, (including all levels of employees) as well a corporate communications, providing regular communication on actual and forthcoming events.
·To be involved in the editorial committee of all in house publications for staff and guests alike, including press releases etc.
·To review daily, weekly or periodical press publications for either positive or negative articles written about the Hotel or the Company and take all necessary forms of action to develop a positive response.
·To review daily, weekly or periodical press publications for social, political, economic or legal articles, which may impact the business or public relations.
·To pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.
·Research and Benchmark all forms of media adverts and articles to ensure that the Hotel remains a market leader in public relations.
·To communicate any special events related to business or staff achievements in order to maintain a pro-active image of the hotel within local and international press and other forms of media.
·To activate the PR crisis management policy on behalf of the Managing Director, in order to communicate with local/international media regarding emergencies, therefore avoiding potentially damaging information to the Hotel/Company.
·To attend, participate in, communicate with, organize and co-ordinate parties, press associations, clubs, and societies etc. to promote a positive image of the Hotel within the market place, giving internal feedback to the Management Team.
·To arrange tours and site inspections of the Hotel as required, communicating and promoting facilities, features, benefits and new aspects of the entire Hotel product.
·To continue to establish, develop and attract contacts through societies, business and trade associations, charities, social clubs, civic and reform bodies etc.
·To network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.
·To be involved in the development, implementation, management and success of Marketing Communication strategies in the Hotel’s Marketing Plan.
·To foster and maintain excellent lines of communication with all members of the management team in order to promote two-way communication and offer support to profit centers and operations.
·To participate in the development, management and supply of all promotional collateral, mailing lists as well as international advertising and direct mailing.
·To manage the Marketing office administration function including: Photographic and other files/data banks, press clippings etc.
·To arrange photo shoots, special promotions, press releases and Advertisements.
·To meet and host visiting international/local press representatives to the Hotel, arranging social or business activities as required.
·To deal with any guest complaints/comments brought to the attention of the Marketing office, taking all forms of appropriate action to give a positive response.
·To be involved in self-development programs in order to keep up to date with current communication and Marketing trends and tools and to enhance the continual learning process and make recommendations to the DOS&M.
·To keep the hotel website updated and ensure that all images, events and contact details are valid.
·Update corporate website with all required data throughout the year in a timely manner.
·Attend to and deliver all requirements of the head office and the corporate communication offices within the given deadlines.
JOB PROFILE :
EDUCATION : High School Diploma or College Degree in Hospitality
EXPERIENCE : A minimum of 3 years experience in the hotel or media industry, specialized in Marketing & Communications
Information management, problem solving & decision making, leadership skills
Knowledge in SEO/SEM/Digital, URL marketing, PPC, Social community management and ROI calculations
Creativity, innovation, listening and oral skills
Personal appearance, grooming and conduct are an example to the team and provide a professional image for guests
OTHER SKILLS (LANGUAGE, COMPUTERS,…):
Fluent in English and Arabic. Ideally skilled in a third foreign language, FIDELIO/Opera, and the full Microsoft Office bouquet.