Assistant Public Relations Manager

Main Responsibilities

• Maximise brand presence on various channels e.g. web, TV, traditional PR and social media
• Cultivating and maintaining relationships with media, government bodies, influencers / KOLs, key target audience
• Arrange interviews and press releases to promote the resort and its products and services
• Ensure brand consistency in all public relations efforts
• Organise PR events to increase awareness of the resort
• Travel and influence media coverage
• Report on all PR campaign results monthly
• Manage all PR agencies appointed by the resort and ensure agencies adhere to the agreed deliverables
• Hold frequent communication with PR agencies to ensure alignment
• Prepare all guest communication collaterals and ensure all information are up to date
• Write and update press releases and other press materials as and when required
• Keep a regular supply of brochures, press kits and other collaterals for media distribution
• Prepare a quarterly press calendar and progressively update calendar for sharing with respective departments
• Manage all press visits and ensure that an itinerary is provided to the press in advance and all relevant departments are well informed of the visit
• Keep media contact list up to date
• Develop and nurture cordial relationship with local authorities, airlines, and Tourism Promotion Board / Ministry of Tourism
• Establish a list of key institutions, organizations, and clubs of importance in the local community
• Represent and promote Emirates Palace, Abu Dhabi at sponsored community, charity, and any other events that the resort participates in
• Liaise with the Protocol Department and Celebrity Tour Manager for photo opportunities with VIP guests with the General Manager and / or Hotel Manager

Skills and requirements

Customer focus Building strong customer relationships (both colleagues and guests) and delivering customer-centric solutions. Gains insight into customer needs (or preferences) and identifies opportunities that benefit the customer. Builds and delivers solutions that meet and exceed customer expectations. Upholds and drives our LQEs, championing our Fans of M.O. program and supports the company initiatives to ensure continuous improvements of our LQEs.

Managing vision and purpose Communicates a compelling and inspired vision or sense of core purpose; talks beyond today; talks about possibilities; is optimistic; creates mileposts and symbols to rally support behind the vision and can inspire and motivate the team. Fulfils the MOHG vision and mission.

Collaborates Building partnerships and working collaboratively with others to meet shared objectives. Represents own interests while being fair to others and their areas and credits others for their contributions and accomplishments. Partners with others to get work done, motivates, gains trust and supports others. Picks up on interpersonal and group dynamics and relates well to all kids of people, up, down, and sideways, inside and outside the organisation.

Drives results Consistently achieving results, even under tough circumstances. Has a strong bottom-line orientation, consistently a top performer. Persists in accomplishing objectives despite obstacles and setbacks. Pushes self and helps others achieve results.

Plans and aligns Planning and prioritizing work to meet commitments aligned with organizational goals. Sets objectives to align with broader organizational goals. Breaks down objectives into appropriate initiatives and actions. Stages activities with relevant milestones and schedules. Anticipates and adjusts effective contingency plans.

Self-development Is personally committed to and actively works to continuously improve him/herself; understands that different situations and levels may call for different skills and approaches; works to deploy strengths; works on compensating for weakness and limits. Picks up on the need to change personal, interpersonal, and managerial behaviour and seeks feedback.

Being resilient Rebounding from setbacks and adversity when facing difficult situations. Is confident under pressure. Handles and manages crises effectively. Maintains a positive attitude despite adversity. Bounces back from setbacks. Grows from hardships and negative experiences.

Integrity and humility Is widely trusted; is seen as a direct, truthful individual; keeps confidences; admits mistakes and flaws. Can get things done quietly without unnecessary noise; is careful to make others comfortable; is authentic; helps others save face in difficult situations; maximises the contribution of all; encourages the expression of viewpoints from all concerned; is modest and self-effacing; respects the views of others.

Develops talent Developing people to meet both their career goals and the organisation’s goals. Places a high priority on developing others through coaching, feedback, exposure and stretch assignments, encouraging people to accept developmental moves, Uses PROFILE/Performance Discussions for Line Colleagues and HiPo Tracks effectively for talent management and development. Is a people building and a motivator.