Marketing Executive

Competitive Salary
11 Oct 2017
08 Nov 2017
Job Level
  • To liaise and building relationships. Externally, this could be with customers and suppliers. Internally this could mean different related and supporting departments.
  • To contribute to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.
  • To budget manage and identify advertising opportunities
  • To building and maintaining contacts with the media
  • To prepare photo shoots.
  • To manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers;
  • To arrange for the effective distribution of marketing materials
  • To maintain, build and update mailing databases
  • To organize and attend events and exhibitions
  • To develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects
  • To carry out market research and customer surveys to assess demand, brand positioning and awareness
  • To evaluate marketing campaigns
  • To monitor competitor activity
  • Any other duty assigned by the General Manager
  • To ensure an effective system of two-way communication operates within and between hotel departments.
  • To liaise and communicate on a regular basis with other departments to ensure feedback in both directions is carried out.
  • To attend marketing meetings as required
  • All new promotions and changes in the hotel’s facilities, service or rates should be communicated to internal departments.
  • Implements a social media strategy – Will develop the plan and the parameters for the corporate social media strategy.  Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events.
  • Manages social media sites - Will ensure accounts are updated on a daily basis and that messaging is timely and relevant. (i.e., Tweetdeck, Hootsuite, etc.)
  • Engages in dialogue and monitors customer issues - It is vital to monitor the internet for any positive or negative feedback about an organization, and then follow up on the feedback.
  • Monitors trends and encourages adoption of social media tools - It is key for organizations to be on top of the latest trends and tools to ensure that an organization is ahead of the competition, reaching the maximum amount of customers and on top of its “tech game”.
  • Searches for news/articles to post - expanding on the nature of the organization, Marketing and communication may be tasked  with the duty of constantly scouring the internet and the news headlines for articles, stories and tips that are industry related and which can be posted to the social media accounts.
  • Implements social media campaigns - Social media campaigns are things like e-coupons, promo codes or the chance of winning a prize for “Liking” a company on Facebook
  • Manages social media campaigns - It is vital to track and monitor the effectiveness and success of online initiatives, in order to calculate a return on investment.
  •  Write blog articles - To be a leader or influencer in any given field, it is important to be writing interesting articles or blog postings on topics relevant to the company or industry.
  • Uses social networking analysis tools - It’s important to measure the effectiveness of different channels. The social media Coordinator will use Twitter Counter, Google Analytics, and other tools to measure click through and measure traffic activity.
  • Monitors internet for brand related topics of conversation - here are always conversations going on in the social space that provide the perfect segue for a company to promote itself. The social media Coordinator will actively engage in industry conferences, chats, blogs, wikis, video sharing, etc to promote corporate messaging and increase brand awareness, which will drive brand traffic to company website.
  • Provides feedback to higher ups - A well run organization has strong internal communication. Marketing and communication should be in constant contact with the Public Relations, Marketing, Sales and management departments to communicate on public feedback, complaints and conversations surrounding the brand that are taking place in the public sphere.
  • Promotes social media within the organization - Educate staff on the importance of social media, as well as the implementation of new technologies and campaigns. The social media Coordinator will also promote social media activities internally.
  • Writing: Marketing and communication will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
  • Research: Marketing and communication need to know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being use.
  • Problem-Solving: Marketing and communication figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues or deal with angry customers.

Organization: There are many different platforms, and new ones are being developed all the time. How you communicate on each, determining audience, and measuring tactics all take organization.