Marketing Communications & PR Manager - Crowne Plaza & Holiday Inn Al Thuraya City - Kuwait

Kuwait City

Full job details

Crowne Plaza Hotels & Resorts - Middle East & Africa
Kuwait City
Job Type
Sales & Marketing
Job Level
the general guidance and supervision of the Director of Sales and Marketing or
designate, and within the limits of established InterContinental Hotel Group
policies and procedures, produces a Marketing and Public Relations Plan which
promotes and maintains good public relations in order to maintain the
prestigious image of the hotel.  Duties
involve planning, directing, controlling, coordinating and participating in all
Marketing and Public Relations activities. 

and Responsibilities

·     Develops a public relations
programme for the hotel based on its marketing goals.

·     Develops and organizes
promotional activities, coordinates with departments concerned; invites VIPs
and media to promotional activities; prepares and issues press releases

·     Establishes sales leads from
the study of magazines, newspapers and from personal contacts; coordinates
sales leads with Banqueting and Sales Departments

·     Disseminates corporate press
releases to appropriate local trade and consumer media

·     Establishes a programme for
sending promotional news to trade publications on a regular basis releases
covering special events, promotions, etc.


·     Prepares promotional press
releases on personalities among guests and employees of the hotel and on
newsworthy events in the hotel

·     Provides information to other
departments on activities within and outside the hotel which may be useful when
dealing with guests

·     Accepts clients and media
complaints, requests, and inquiries and coordinates handling with departments

·     Coordinates all activities with
the Sales Manager

·     Maintains good public relations
by extending personalized service to VIPs. e.g. following up on reservations
for VIPs, assisting in greeting VIPs and groups upon their arrival, sending
welcome letter to VIP guests

·     Coordinates guest lists and
invitations for VIP receptions, luncheons, dinners, etc.

·     Maintains clipping files
pertaining to the hotel(s) based on daily perusal of the media and provides
same to General Manager, other departments, other hotels, corporate public
relations, as appropriate

·     Maintains mailing list/contact

·     Maintains hotel photo file

·     Develop hotel gifts and

·     Co-ordinates hotel photography
when required

·     Monitors awareness of
competitor activities and use information when developing strategies

·     Plans and coordinates
sponsorship activities

·     Co-operate with the company to
achieve compliance with FLS legislation

·     Take moral and legal
responsibility for conducting themselves in their work so they do not expose
themselves or others to risk

·     Read, understand, and implement
the relevant sections of the FLS Policy

·     Sign the Employees' Declaration
having read and understood the relevant sections of the FLS Policy

·     Not promote or participate in
horseplay, pranks, or practical jokes, which may result in an accident or

·     Not intentionally or recklessly
interfering with anything provided in the interests of safety

·     Make careful use of safety
equipment, such as gloves, goggles, aprons, overalls, shoes, and so on

·     Return safety equipment to its
designated storage area after use, and reporting any equipment damage to the

·     Take reasonable care when
storing, handling, and using chemicals and dangerous substances, lifting and
carrying, and using or cleaning dangerous work equipment, including machines

·     Not undertake any activity
which compromises their personal FLS, or the FLS of others

Report all accidents,
dangerous occurrences, or hazards, no matter how minor, to the supervisor or
Heads of Department 


To maintain the standard of the company and be
a team player.  Assist the DOSM in the
department through the resources available to you.


·         Hotel Management background/ MBA
degree holder/similar qualification.

·         Previous hotel experience/
marketing experience/hospitality/guest service oriented behaviour

·         Ability to communicate effectively
and efficiently.

·         Well-groomed, neat and tidy at
all times when dealing with guests /clients directly.

·         Maintain the Standard, Quality
of Service during the tenure with the hotel.

·        Responsible,
Dedicated, Attain a Sense of Ownership throughout and giving a great experience
to the guests/clients dealing with the hotel.

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