Content Specialist (Contract)
Full job details
What's your passion?
Whether you're into jogging, reading or sky-diving, at IHG we're
interested in YOU. We love people who apply the same amount of care and passion
to their jobs as they do their hobbies - people who help us create great hotels
At the moment we're looking
for a Content Specialist - Social Channels, AMEA to join our fun
and energetic team at Singapore Corporate Office.
Content Specialist will craft compelling copies and stories that will build communities and
connect people to our brands. Working closely with cross functional teams
(brands, loyalty, PR/Comms), the candidate will lead the social content
strategy for our AMEA region on all the relevant social networks, contributing to improve our brand
recognition and increase customer
loyalty. Content specialist will work to produce all types of content we
may consider appropriate to reach our target audiences and help solve their
travel problems. This means: planning, distribution and promotion of high
quality, inspirational and informational content including feature articles,
deals offerings, travel tips and advice.
Successful candidate should be passionate about
writing and social media, online platforms and new technologies, and have a
desire to grow within a dynamic environment.
effectively collaborating with internal brand teams, regional teams,
product management, technology, legal, revenue management, and other
cross-functional departments, to ensure content needs are met across AMEA
Duties & Responsibilities
and continuously improve social content strategy for AMEA region across our
regional and global platforms (Facebook, Instagram, Twitter, WeChat, Kakao)
responsibility on interactions across all relevant social platforms and
identify opportunities of engagement with the target audience
to create and expand brand awareness on social networks according to the
general social strategy best practice and to the Brand guidelines.
and produce content that is inspiring and useful for our travellers
(features/advice/inspiration) that can be promoted on social platforms
new areas of content that should be persued and plan how to get such content
sourced and reach amplified through social networks
social content editorial schedule for AMEA
brand tone of voice is maintained in all communications and that quality of
content is of a high standard
and respond/react to changes within social networks – functionality, etiquette,
and present relevant data, trends, successes, exceptions in the region in
relation to social media and travel etc.
analysis and monitoring: monitor closely what competitors are doing, which
promotions, contests or initiatives are trending on social platforms
well developed web etiquette skills to ensure we deliver the right message
online, help people, stimulate discussions, encourage debate etc. Help to get
‘on brand’ real time content writing, online discussion, interactions, hotel
search and promotion in reply to specific requests etc.
Qualification & Requirement
Degree in Journalism, Marketing, or a relevant field of work, or an equivalent
combination of education and work-related experience.
Experience: 3 years progressive work-related
experience in content production field, preferably in travel & hospitality.
Social content experience is a plus.
Technical Skills and
writing experience (preferably in travel industry) is a must
familiarity with key social platforms including Facebook, Twitter, Instagram.
social platform knowledge (WeChat, Kakao) is preferable, but not necessary
to give creative input on content and developing ideas on social media marketing
in using analytics to guide social strategy and editorial policy
communication skills, including written, verbal and presentations
planning, prioritisation and project management competencies
proficiency in business software products such as Excel, Microsoft Access, Word, PowerPoint.
ability to build and manage relationships with global teams, regional teams, external partners.
. Demonstrated presentation
building, strategic planning and presenting skills.
In return, we'll give you a
competitive benefits package including salary, discounted accommodation world
wide and the opportunity to progress your career with IHG. You'll
have the chance to work with a great team of people, and most importantly,
we'll give you Room to be yourself.
So what's your passion?
Please apply on-line and tell us how you can bring your individual skills to
To find out more about us
or any other jobs with IHG please look at careers.ihg.com.