Director of Public Relations
Strategic ResponsibilitiesDevelop annual Public Relations plan with specific goals and budget as outlined in the hotel’s strategic marketing plan and the group’s Public Relations plan.Prepare roadmap to achieve goals, as well as update and adjust plans according to market situation and ensure the communications team is fully briefed on goals and progress.Work closely with F&B and Sales department to map out promotional activities for the year.Advise the General Manager and hotel senior management on communications to ensure that messages are clear, consistent and aligned with the hotel’s business strategy and Kempinski’s overall messaging.Build and maintain relationships with key local decision makers and the local social community to promote positive exposure of the hotel.
Public Relations Assume responsibility for pitching and securing local story placements for the hotel and on behalf of the Kempinski brand. Develop customized story pitches based upon media needs and handle reactive media relations in a timely manner and within 24 hours.Work closely with Corporate Public Relations and regional press offices on developing story angles specific for the international markets.Draft hotel press releases and General Manager’s speeches.Distribute newsworthy hotel press releases to local media, regional Public Relations offices and Corporate Public Relations for onward media distribution.Act as the official spokesperson for the hotel when appropriate.Create and organize appropriate press activities in accordance with the annual communications plan.Initiate, arrange and accompany visiting press groups. Develop customized and interesting trip itinerary based upon media interests and needs.Handle crisis media communications with support and guidance from Corporate communications.Prepare and educate hotel spokespeople for media interaction through creation of media Q&A and background briefings.Conduct press blitzes when appropriate.Ensure online and hardcopy press kits are readily available and up-to-date.
Advertising/Media/Photography Direct photography for editorial and advertising purposes in liaison with the Director of Sales & Marketing, advertising agency and corporate brand marketing.Maximize advertising budget by ensuring that the hotel’s creative messages and media activities are consistent with the advertising of sister hotels and the Kempinski group advertising.Ensure all international and local creatives are reviewed and approved by Kempinski Brand Marketing in a timely manner before advertising agency proceeds to artwork.Maintain budget control and oversee media placement schedules in feeder markets.
Collateral/Direct Marketing (where applicable) Oversee the production of all printed and digital collaterals for F&B, Marketing and Rooms divisions following the specifications stipulated in the Corporate Identity Manual.Ensure hotel information is updated regularly on the intranet, kempinski.com, hotel’s press room and relevant online publications.Oversee the planning, production and sending out of all direct marketing collateral in line with the annual communications.Determine overall marketing communications campaign ROI. Monitor and reviews the response rates in order to improve and take corrective measures (where applicable).Oversee the production and execution of external hotel newsletter. Approve editorial content of staff newsletter.Approve copy for all collateral pieces for consistency with the brand message.Act as brand custodian for all internal and external communication pieces.
Social Media : Develop social media strategies and messages for the year.Monitor fans’ comments and provides relevant responses, when required.
General Duties : Identify partnership opportunities and develops co-partnership events/promotions to enhance hotel and brand awareness.Represent hotel at selected hotel and industry events.Provide internal Public Relations education and training opportunities for supervised staff.Develop relationships with airlines and tourism boards from assigned territories to seek opportunities for hosting joint press visits to/from Kempinski hotel and resort locations. Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.