Complex Marketing Executive
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THE WESTIN BAHRAIN CITY CENTRE Ideally located in the heart of Manama, The Westin Bahrain City Centre is the first-ever Westin Hotel to grace the island. Thoughtfully devised with a host of novel and innovative facilities that include the city’s first Heavenly® Spa and Westin KidsClub, guests are afforded the opportunity to sample the unique Westin feel-good promise when staying for business or leisure. The Westin is attached to Bahrain City Centre, the nation’s most popular retail and leisure destination with more than 340 retail stores. One of two entrances leads directly to the mall's ground floor, and is a few steps away from the luxurious Saks Fifth Avenue department store. Whether celebrating, looking for a quick healthy bite or casual evening with friends, our restaurants and bars will be sure to impress. You will find exceptional options at our latest dining addition, FURN Bistro and Bakery featuring modern Khaleeji cuisine with western influences, discovered crafted beverages and lite bites at Mezzanine Lounge or escape to Boudoir Lounge where you can relax in a lush ambience or enjoy casual poolside bites at Nasmat. LE MERIDIEN BAHRAIN CITY CENTRE This contemporarily designed hotel celebrates the island’s revival of the prestigious Le Méridien brand. Near to Bahrain's city centre, a shopper’s paradise, the hotel features timeless design that pays homage to our Parisian heritage across its 260 rooms + suites. There are two entrances, one leading directly to the mall's ground floor. The hotel is a 15-minute drive from Bahrain International Airport. Dubai is only an hour away by plane and Dammam is a short drive along the King Fahd causeway. Relax by the hotels serene outdoor pool, or loosen up at the energizing fitness centre. While children enjoy the kids club, stimulate mind, body and soul at our luxury spa located in our adjacent sister hotel, The Westin, that is home to Bahrain's largest Turkish Hammam bath. Le Méridien is also home to Baharat Restaurant, where you can enjoy finest Arabic fusion cuisine in an exceptional atmosphere with a wide range of themed dinner nights, indulge in a chic treat; a signature éclair paired with a crafted cup of illy coffee, at Bizarre, a bar that re-interprets its meaning.
This position will appeal to a highly motivated, flexible and committed individual who enjoys working to pre agreed goals in a busy and changing environment. Manage online marketing activities for the hotel through development and monitor the representation of the hotel online. Reporting to and working closely with the Complex Director of Marketing this role will require daily communication with key department heads. ESSENTIAL FUNCTIONS • Under the guidance of the Complex Director Marketing, research and identify specific pieces of collateral required to support the operational department. This will range from hotel brochures to specific promotional requirements across the property. • Liaise with appointed Creative & Content Specialist, supplying a written brief outlining the specific objectives, target market and any additional information as required ensuring that the Director Marketing is kept aware of all progress. • Ensure that all deadlines are met and each edition is delivered to a pre-agreed timing plan. • Along with Director of Marketing identify through brainstorming sessions with key department heads opportunities to execute value-added mailings to this database in line with the hotel's revenue objectives. • Maintain positive online hotel presence by reviewing English & Arabic website, channels and third party sites. • Respond to reviews with prior approval from Complex Director of Marketing on TripAdvisor, Starwood Brand Website and any other sites on a daily basis. • Manage Local Property Sites and ensure Brand Standards compliance. • Update key digital platforms (restaurants / meetings / spa, etc.) and implement best practices to deliver increased online presence under the guidance of the Director of Marketing. • Share monthly insights on competition trends. • Supports internal and external events and social functions as required. DIGITAL • Actively develop and maintain a database of corporate and hotel email newsletter subscribers through both online and offline solicitation. • Prepare and send, with regular frequency, a corporate Email Newsletter to all guests/individuals that have subscribed to receive the hotel e-newsletter. • Develop and implement e-marketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion. • Identify and develop joint e-commerce initiatives with qualified local, regional and/or national partners/sites. • Establish and implement the hotel’s annual advertising plan for electronic channels assist on matters related to creative and media planning for PPC. • Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc. • Research and Benchmark electronic media adverts and articles to ensure that the hotel remains a market leader in coordination with public relations department. • Review and monitor your hotel’s primary competition set on a regular basis and ensure/maintain competitiveness throughout the markets. • Ensure website content is always up to date in all languages available, updated according to the CMS corporate guidelines. • Liaise with the DFM team for any website enhancements and keep CDOM in loop. • Establish, develop and maintain a keyword matrix for the hotel and consider when designing website content. • Ensure all content (pictures and text) is according to corporate standards. • Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Revenue Directors. • Review and amend hotel information available on website. COMMUNICATIONS • Responsible for updating the public relations Action and Editorial Plan on a regular basis with the CDOM - on behalf of the hotel and in line with the marketing plan. • To support the organization of regular visits by media professionals and members of the publications, on-line and broadcast industry to the hotel: Handling invitation responses, following up selected media, supporting the development of press kits, being a physical presence to represent the hotel for photo shoots, interviews, etc. as required with the CDOM. • Scans and copies all editorial features for the hotel, keeps display boards current. • Supports internal and external events and social functions as required. • With the CDOM, to be the eyes and ears of the local and wider market, competitors and potential opportunities. • Inform the CDOM on a daily basis of updates on Trip Advisor for any necessary actions required.
Education: Bachelor / Diploma degree required in hospitality or marketing fields preferred. Experience: At least 1 year of experience within Hotels, Marketing or Communications