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Assistant Manager, Digital Marketing

United Arab Emirates-Abu Dhabi-Fairmont Bab Al Bahr
Competitive

Full job details

Recruiter
Fairmont Bab Al Bahr.
Posted
05/01/2017
Ref
ADC01288
Location
United Arab Emirates-Abu Dhabi-Fairmont Bab Al Bahr
Job Type
Sales & Marketing, Marketing Manager
Sector
Hotel
Job Level
Management
 

Job Description

 

Assistant Manager, Digital Marketing
At Fairmont Hotels & Resorts, our Marketing professionals are ambassadors of the engaging service and authentically local experiences we offer in places of unrivalled presence. Showcase your creative flair and interpersonal skills as Digital Assistant Marketing Manager, where you will grow our market share with exciting promotional campaigns that showcase our exceptional guest offerings.

Hotel Overview: Fairmont Bab Al Bahr, "gateway to the sea" boasts a prime location at the mainland gateway to the cosmopolitan city of Abu Dhabi, the capital of the United Arab Emirates. With its strikingly contemporary architecture, this beachfront business hotel offers the highest level of comfort and elegance throughout its 369 guestrooms and suites, including the ultimate exclusive lifestyle hotel experience with Fairmont Gold.

Summary of Responsibilities:
Reporting to the Director of Sales and Marketing, responsibilities and essential job functions include but are not limited to the following:
  • Consistently offer professional, friendly and engaging service
  • Develop and execute annual E-Marketing plan including:

    Strong focus Online distribution management (brand.com & OTAs).
  • Manage strategic alliances with online travel agencies that includes gathering intelligence from the competitive set, emitting markets, market conversion.
  • Search engines' optimization / e-marketing activities.
  • Database acquisition and communication.
  • Online advertising.
  • Mobile marketing.
  • Social media.
  • Tracking, analysis, diagnosis with the aim of developing a comprehensive action plan.
  • Reinforce brand standards and price consistency across all online distribution channels.
  • Gather and analyze intelligence on markets' threats and opportunities.
  • Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platforms, etc.
  • Build a destination-focused web strategy.
  • Stimulate support and development of the online strategy within the hotel.
  • Other duties as assigned
Qualifications:
  • The Digital Marketing Manager should have 3 - 5 years of experience and have solid knowledge on Distribution.
  • Computer literate in Microsoft Window applications and other relevant computer applications required
  • Strategic thinker and decision maker.
  • Passionate about the digital world, driven and fast learner.
  • Able to develop great quality content in English and Arabic when in charge of Middle East properties.
  • Familiarity with Content Management systems.
  • Comfortable working with photo-editing software; Photoshop for example.
  • Experienced with Google Analytics or other web analytics tools and metrics.
  • Past experience purchasing online display advertising and coordinating online campaigns.
  • Knowledge of search engine optimization/marketing practices also an asset.
  • University/College degree in a related discipline required
  • Excellent communication skills, both written and verbal required
  • Strong interpersonal and problem solving abilities
  • Highly responsible & reliable
  • Ability to focus attention on guest needs, remaining calm and courteous at all times
Visa Requirements: Please note that you must be eligible to live and work in Abu Dhabi. Fairmont Bab Al Bahr will cover visa costs and flights for selected candidates from place of origin.

Living and working in Abu Dhabi: Abu Dhabi, the capital, is the largest of the 7 Emirates which make up the United Arab Emirates, one of the world fastest growing tourist destinations. When you choose to live and work in Abu Dhabi, you will find that we offer competitive salaries, service charge, quality medical benefits, meals and furnished accommodation. There are currently no income taxes in the United Arab Emirates. Abu Dhabi's heritage is rooted in Islamic traditions and living here will prove to be a unique life experience. For more information about living in Abu Dhabi, we suggest you visit the following websites:
www.visitabudhabi.ae
www.abudhabi.com
www.ask-ali.com

APPLY TODAY: Whether you're launching your career or seeking meaningful employment, we invite you to visit http://www.fairmontcareers.com/ to learn more about Fairmont Hotels & Resorts-and the extraordinary opportunities that exist! Whether you're launching your career or seeking meaningful employment, we invite you to visit to learn more about Fairmont Hotels & Resorts-and the extraordinary opportunities that exist!

ABOUT FAIRMONT HOTELS & RESORTS
At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That's why you'll find exceptional work opportunities-throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific-as well as industry-leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. An exciting future awaits!