Assistant Marketing Communications Manager
United Arab Emirates - Dubai
Full job details
The Ritz-Carlton - Dubai
United Arab Emirates - Dubai
Sales & Marketing, Marketing Manager
Description At more than 80 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. As the premier worldwide provider of luxury experiences, we set the standard for rare and special luxury service the world over. We invite you to explore The Ritz-Carlton. Qualifications JOB SUMMARY Supports the development and implementation of ongoing media and community relations, provides support for the implementation of the PR and Marketing plans for all areas of the business. Verifies information to the public and community is displayed correctly and effectively Develops and maintains an ongoing, focused media and community relations program. CANDIDATE PROFILE Education and Experience 2-year/4 year degree from an accredited university in Marketing, Business Administration, or related major; AND 2 years’ experience in public-relations/marketing, communications, or related professional area. CORE WORK ACTIVITIES Building Brand and Property Awareness to Drive Revenue Selects the best opportunities for the property based on market conditions and property needs. Assist the PR Director with media relations hosting media, hotel tours, making bookings, briefing internal hotel teams Liaise with PR agency to make hotel bookings for media stays and plan itineraries Keeps the property press kit updated Syndicating listings releases to media and ensuring all information correct in all relevant publications Monthly reporting - coverage and activity reports (for internal purposes and owners) Submit press coverage via BPM tool each month Support and manage content for hotel social media pages Digital Drive the hotel’s e-commerce strategy – complete ongoing e-action plan to drive sales via RC.com Oversees/updates content for RC.com and OTAs Regular communication and update with the Field E-commerce Manages SEO/SEA strategy with corporate PLUS Campaigns ( Audit, review and update Group websites (CVENT, RC Key Account website…) Quarterly update of STARS website and promotions for STARS TA owners Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property Selects the best opportunities for the property based on market conditions and property needs. Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets. Increases awareness within the travel media community as well as coordinating events to gain exposure and grow revenue Works with online media outlets to promote the hotel. Coordinates offers and information to all relevant publications and websites to support the coverage of the property. Develops brochures and property collateral materials that are required for promotion of the property and its services. Participates in all property imaging work (e.g., signage). Ensures consistent brand and property message is communicated in all public-relations and communications efforts. Building Successful Relationships Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc. Develops relationships within the community to strengthen and expand customer base for sales opportunities and additional revenue. Conducts solicitation and maintenance calls to media. Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy. Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property. Assists property in developing promotions for various campaigns. Coordinating Communication Efforts Provides accurate, complete and effective communications to visiting journalists and publicists. Evaluates new public-relations/marketing opportunities for the property. Partners with property and corporate leaders in the development of the strategic public-relations/marketing plan for property, includes group, leisure and local efforts. Assists in managing individual and group media visits. Coordinates community service activities in concert with the public image and needs of the resort. Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral. Supports hotel press releases and other content for print media and electronic media. Providing Exceptional Customer Service Sets a positive example for guest relations. Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints. Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance. Conducts site inspections with visiting journalists. Additional Responsibilities Keeps detailed files and records on all matters relative to property's public materials. Verifies that property is following all corporate public-relations/marketing guidelines. MANAGEMENT COMPETENCIES Leadership Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solve problems, and choose a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. Managing Execution Building and Contributing to Teams - Actively participates as a member of a team to move the team toward the completion of goals. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed. Building Relationships Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential. Generating Talent and Organizational Capability Organizational Capability - Evaluates and adapts the structure of own assignments and suggests improvements to work processes to best fit the needs and/or support the goals of an organizational unit. Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives. Learning and Applying Professional Expertise Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct. Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media. Sales Ability: Persuasiveness - Using appropriate interpersonal styles and communication methods to gain acceptance of a product, service, or idea from prospects and clients. Sales Opportunity Analysis - Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans. Basic Competencies - Fundamental competencies required for accomplishing basic work activities. Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.). Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues. Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences. Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents. Writing - Communicates effectively in writing as appropriate for the needs of the audience. The Ritz-Carlton is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. The Ritz-Carlton does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.