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Digital Marketing Manager

Kingdom of Saudi Arabia-Makkah-Makkah Clock Royal Tower, A Fairmont Hotel
Competitive

Full job details

Recruiter
Makkah Clock Royal Tower - A Fairmont Hotel
Posted
04/01/2017
Ref
MAK00104
Location
Kingdom of Saudi Arabia-Makkah-Makkah Clock Royal Tower, A Fairmont Hotel
Job Type
Sales & Marketing, Marketing Manager
Sector
Hotel
Job Level
Management
 
Digital Marketing Manager

The Group Digital Marketing Manager will implement the Company's digital marketing strategy, developing brand awareness, generating inbound traffic, e-intelligence acquisition and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.

Hotels Overview: Makkah Clock Royal Tower, A Fairmont Hotel, Raffles Makkah Palace, Swissotel Makkah & Swissotel AL Maqam Makkah are located only a few steps away from the Masjid Al Haram and the Holy Ka'aba. Located in the prestigious Abraj Al Bait Complex, part of the King Abdul Aziz Endowment Project. Our Hotel authentic hospitality is seen within our 5000+ room inventory and 15 outlets in addition to the other facilities our group do offer.

Summary of Responsibilities:

Reporting to the Group Director of Sales & Marketing, responsibilities and essential job functions include but are not limited to the following:

Responsibilities :
  • Develop and execute annual E-Marketing plan including:
  • Online distribution management
  • Database acquisition and communication
  • Search engines' optimization / marketing activities
  • Social media
  • Online advertising
  • Mobile marketing
  • Tracking, analysis and control
  • Preserve brand standards and price consistency across all online distribution channels.
  • Gather and analyze intelligence on markets' threats and opportunities.
  • Manage various e-tools. For example: eCRM (Customer Relationship Management),
  • websites' CMSs (Content Management System), Social Media Management Platform ...etc.
  • Build a destination-focused web strategy.
  • Stimulate support and development of the online strategy within the hotel.
  • Consistently offer professional, friendly and engaging service

Qualifications:
  • The Group Digital Marketing Manager should have 4 - 7 years of experience in the digital marketing field.
  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics,)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google AdWords campaigns
  • Working knowledge of HTML.
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Visa Requirements: Candidate selection will be based on visa availability at Makkah Clock Royal Tower, A Fairmont Hotel. We will assist successful applicants with the visa process and provide flights and accommodation

Living & Working at Fairmont Makkah: Satisfying our Guests is important to us, and we extend these values to our colleagues as well. We offer competitive salaries, top market service charge, gratuities, quality medical benefits and furnished accommodation. It is important to note that there are currently no income taxes in the Saudi Arabia! Makkah Clock Royal Tower-A Fairmont Hotel offers you an unparalleled opportunity to provide top-tier hospitality and spiritual service to visitors of the holiest city in the world for Muslims. To find out more, please visit the following sites:

http://www.sauditourism.com.sa/en/

http://www.saudi.gov.sa/

Ahlan Wa Sahlan, Welcome to Makkah

APPLY TODAY: Whether you're launching your career or seeking meaningful employment, we invite you to visit www.fairmontcareers.com to learn more about Fairmont Hotels & Resorts-and the extraordinary opportunities that exist!

ABOUT FAIRMONT HOTELS & RESORTS

At Fairmont Hotels & Resorts we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That's why you'll find exceptional work opportunities-throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific-as well as industry-leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. An exciting future awaits!
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