Director of Sales & Marketing (KSA Market Experience)

Saudi Arabia (SA)
23 Dec 2016
20 Jan 2017
Job Level

Job Description

The individual will maximize revenues for Dana Beach Resort at Dana Bay through direct sales, marketing and designated activities specific to Banquet & Corporate Sales accounts. Success is measured through increased revenues from the Corporate Sales segment, improved account revenue share and increased customer value. MUST SPEAK FLUENT ARABIC

Summary of Responsibilities:

The Director of Sales will be in charge of the Sales & Catering team reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:              

  • Develop and manage effective business plans for assigned segment.
  • Achieving or exceeding individual and team sales goals and hotel budgets
  • Effectively maintain accounts to achieve business objectives.
  • Creating and managing Annual Strategic Plan
  • Managing lead sources to ensure quantity and quality of leads
  • Identify and stay abreast of industry trends to provide leadership and education regarding the Corporate Segment.
  • Seeking new customers through strategic outbound sales efforts for group, extended stay group and transient room revenue
  • Conducting sales calls to key accounts or major prospects
  • Monitoring sales activities/performance to ensure revenue goals meet or exceed established plan and accurately reporting variance/projections to management
  • Work closely with GM and Marketing Manager to effectively communicate new trends and develop strategies to increase revenue.
  • Developing and maintaining positive relationships with peers, competitors and brand partners
  • Adjusting strategy based on competitive market and market segment knowledge
  • Responsible for management of customer decisions and the relationship process.
  • Responsible for directing and leading activities through internal and external resources.
  • Define and improve customer value proposition by assessing the competitive area as it relates to segment.
  • Work closely with all levels of the organization to resolve complex issues or concerns; communicating in a clear concise manner.
  • Providing support and coaching for team members to drive high levels of performance, job satisfaction, and personal growth
  • Training and empowering sales team members to exercise good judgment to make profitable business decisions
  • Ensuring that the hotel sales team is effectively using the Sales Tools available


  • Candidate must be fluent in both the English and Arabic language (both written and verbally).
  • Expect to have in-depth knowledge of Opera, Social Media channels, Microsoft Office package.
  • Previous experience of at least 5 years in the Sales Department and at least 1 year in the same position in a luxurious property is required. Previous experience in the Middle East or European experience is preferred.
  • A Bachelor Degree in Hotel Management or a related field is preferred.

 Additional Requirement:

  • Must be a self-starting team player that contributes positive energy.
  • Strong interpersonal skills and the ability to work in a team oriented environment.
  • Excellent ability to conduct group presentations, written and oral.
  • Ability to manage multiple priorities and reprioritize when necessary.
  • Strong business planning, account planning and budget management skills.
  • Demonstrated ability to be creative to develop strategies that will drive revenue.
  • Demonstrated ability to tie strategies and planned actions to results.
  • Strong financial/statistical analysis and business case development skills.
  • Strong understanding and expertise in the sales process.
  • Extensive experience with account management.
  • Travel – 25%.