Marketing & PR Manager - Based in Dubai
Full job details
Hotels Group, we own, operate and franchise more than 5000 hotels, offering more than half a million guest rooms in nearly 100 countries. By bringing
your expertise and passion to any one of our brands, you will help us achieve our
vision : to be the most preferred, admired and successful hotel company the
At InterContinental Hotels & Resorts® we want our guests to feel
special, cosmopolitan and In the Know which means we need you to:
- Be charming by being
approachable, having confidence and showing respect.
- Stay in the moment by
understanding and anticipating guests’ needs, being attentive and taking
ownership of getting things done.
- Make it memorable by being
knowledgeable, sharing stories and showing your style to create moments that
make people feel special.
Achieve budgeted revenues and personal/team goals to maximize hotel profitability.
Participate in the preparation of the annual departmental operating budget, the
hotel marketing plan and business plan, and financial plans.
and implement PR plans and set budgets that help promote room, food &
beverage and banquet sales.
with Director of Sales & Marketing in targeting specific markets and
developing the Marketing/PR strategies to reach these markets.
closely with assigned marketing and PR agency to execute hotel marketing and PR
events locally and nationally to promote the hotel and to build a profile and
increase marketing opportunities for the hotel.
the image of the hotel within local community
and Execute the production of hotel collateral, marketing material and
online marketing plans, social media and Ecommerce channels for the hotel
content and pictures on the hotel brand website, individual website and all OTA
websites is up to date and the hotel is ranking high in search results on key
online review websites.
optimization of SEO and SEP to enhance hotel ranking on search websites
hotel promotions are delivered to the right audience through print and on-line
hotel photography making sure it follows brand guidelines
awareness of competitor activities and use information when developing
newsworthy press releases.
- Direct day-to-day PR
activities, plan and assign work, and establish performance and development
goals for team members.
- Develop and maintain
relationships with Key figures of the community and outside contacts i.e.
guests, government VIPs, charity organisation.
- Keep good relationships
with corporate level team members for PR, Content and Social media and ensure
their trainings and buy-ins are always mandated.
- Produce hotel collateral to
communicate hotel promotional activities as per guidelines.
- Develop content on social
media, online channels and hotel website.
- Monitor guest reviews making
sure these are attended to immediately.
- Associate with conventions and business
group activities at the hotel & outside to keep up with what is happening
- Check all Arabic communication
directed towards guests.
- Ensure hotels content on
different websites are translated effectively to languages reflects hotel key
- Associate with local charities
and organize the CSR activates of the hotel
- Work closely with key figures,
officials, and representatives of local community groups within the city to
ensure constant high profile exposure for the hotel.
- Organize environmental and
charity events connecting the hotel with the local community.
- Work with advertising agencies,
PR agencies to maximize hotel exposure and ensure ads represent brand identity.
- Perform other duties as assigned. May also serve as manager on
Accountable in promoting the hotel and its
services to the public audience in accordance to the brand guidelines of
InterContinental brand. It also includes
planning and setting the PR & Communications and advertising plan of the
hotel using different communication channels available to engage with the
public including e-commerce and social media channels.
degree / higher education qualification / equivalent in marketing or related
field, and six or more years of experience in a hospitality or hotel sales and
marketing setting with direct supervisory experience
knowledge of local businesses and business trends required. English fluent, other
job requires ability to perform the following:
- Communication skills are
utilized a significant amount of time when interacting with others;
demonstrated ability to interact with guests, employees and third parties that
reflects highly on the hotel, the brand and the Company.
- Reading and writing abilities
are utilized often.
- Ability to travel to attend
workshops, tradeshows, conventions, etc.
- Valid UAE Driver’s License.