Social Media, Marketing Specialist
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The Westin Doha Hotel & Spa, located in the heart of Doha, is set to become the business ultimate destination & entertainment center.
The hotel is the 4th Starwood property in Qatar; it will count with 365 rooms & suites including 2 presidential suites and 5 bungalows, 5 restaurants & bars, almost 3000sqm of meeting & events facilities, business center, dedicated female and male Spa area, 2 outdoor & 1 indoor pools, and a state-of-the-art fitness center.
Reporting directly to the Director of Marketing, the Social Media, Marketing Specialist is the voice of the hotel and will be responsible for managing and executing all Marketing and Social media projects and initiatives. Responsible for managing, updating and maintaining all channels, both internal and external customer related sites for the Westin Doha Hotel & Spa as requested by the Director of Marketing of the hotel. Understands and complies with the policies and procedures of Starwood Hotels & Resorts Worldwide. Performs the duties and responsibilities of the position as outlined, but not limited to, and has knowledge of the individual hotel outlets, departmental and company goals for development and growth.
Managing multiple projects at the same time will be the norm and the candidate will have to successfully coordinate with internal teams, external clients and guests to provide excellent customer service through today’s modern technology and social media channels.
The Social Media, Marketing Specialist will also be responsible for execution of marketing campaigns branded design templates to the local business as well as the development of the design of the Food and Beverage venues including digital platforms, as well as the creation of new products and support for Sales and other presentations. They will also be responsible for the design and artwork production of the hotel’s collateral and other graphic work that is required on an ad-hoc basis as well as liaising with the main design agency.
Our ideal candidate must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities and will assist Director of Marketing to act as a Brand Champion for the hotel.
•Under the guidance of the Director of Marketing, research and identify specific pieces of collateral required to support the sales process. This will range from hotel brochures to specific promotional requirements across the property.
•Identify and create marketing programmes to support the Hotel’s marketing plan and need periods across rooms, Spa, with a laser focus on F&B Marketing.
•Ensure that all details of the proposed programme are researched fully, communicated internally and executed through an effective communications plan.
•Liaise with appointed designers, supplying a written brief outlining the specific objectives, target market and any additional information as required ensuring that the Director of Marketing is kept aware of all progress.
•Working closely with an appointed agency to take full responsibility for the creation of a monthly internal newsletter. This involves the generation of internal articles, assisting with copywriting, proof checking and layout decisions.
•Ensure that all deadlines are met and each edition is delivered to a pre-agreed timing plan.
•Identify through brainstorming sessions with key department heads opportunities to execute value-added mailings to this database in line with the Resort’s revenue objectives.
•Digital marketing experience involving online advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, website & content development and mobile marketing
•Strong communication skills, both verbal and written
•Sound computer skills and detailed knowledge of various computer programs & rudimentary HTML knowledge is a plus
•Desire to grow in responsibility and visibility and expand knowledge base to assist in leading “conversation culture” within the hotel industry
•Flexibility and initiative as role and responsibilities evolve and change
•Maintain positive online resort presence by managing website, social media pages, and third party sites
•Respond to reviews on TripAdvisor and SPG on a daily basis and provide weekly reports of reviews
•Post creative and engaging content on a daily basis for all social media channels
•Review third party websites such as OTAs and blogs to ensure recent photos and information about the Westin Doha Hotel & Spa are correct
•To focus and manage specific F&B Social Media marketing campaigns and day to day basis activities in conjunction with the regional DFM team in Dubai
•Creating, curate and manage published content (images, video and written• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
•Conduct online advocacy and open stream for cross promotions.
•Develop and expand community and/or blogger outreach efforts.
•Create and manage promotions and Social ad campaigns as per brand guidelines with guidance from the DFM team.
•Implement a proactive process to work with the operations team to capture customer online reviews. Monitor online ratings and respond in line with brand social media guidelines.
•Monitor trends in Social Media tools, application, channels, design and strategy and update during monthly round ups.
•Identify trends and opportunities in user-generated content surrounding the business. Report notable threats to appropriate management.
•Work with DFM team to monitor effective benchmarks (best practice) for measuring the impact of Social Media campaigns. Analyze, review and report effectiveness of campaigns in an effort to maximize results.
•Share best practice in coordination the Director of Marketing
•Collaborate with the Operations team to continuously drive data capture efforts to grow customer database.
•Execution of Food and Beverage & Spa promotions in support to the venue managers and spa.
•Uses Guest Communication email marketing tool to drive incremental rooms and ancillary revenue to hotels.
•Manage Local Property Sites and ensure Brand Standards compliance. Implement SEO plans to optimize websites. Analyze performance via Google Analytics.
•Update key digital platforms (restaurants / meetings / spa, etc.) and implement best practices to deliver increased presence and incremental revenue to hotels.
•Leverage social media and contribute to ensure hotels have a strong presence on social networks and maximize opportunities (Facebook, Twitter, Instagram, Tripadvisor, Youtube, etc).
•Share monthly insights on production, trends, booking and stay patterns as well as channel analysis.
•Motivate the Westin Doha associates to embrace Social Media, act as a resource for different departments to make various local initiatives more “social”
•Educate on-property associates on social media strategies and trends in line with Regional direction and guidance
•Work closely with operation departments to market special events
•Oversee and approve yearly Social Media advertising plan for holiday events within the predetermined time frame and work with regional Field Marketing to ensure this is done through the wider channels.
•Place holiday and special event information on the Westin Doha social media channels and liase with partners to do the same.
Community Service Involvement and Associate Recognition:
•Assist with special events and other community projects
•Promote charity events within local community
•Involvement in occasion Marketing projects
- Assisting with destination website
- dealing with advertorial, reader promotions in papers
SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
•Ability to speak, read, write and understand English as the primary language(s) used in the workplace – fluency is required; any other additional language skills are appreciated (fluency in Arabic is a big advantage)
•Has a creative vision.
•Is comfortable with the creation of new templates for new items as well as the maintenance/ adaptation of existing brand templates.
•Is familiar with online publishing tools and has a detailed understanding of design best practices and priorities.
•Photography skills is a plus and is willing to take photographs at key hotel events for Social media and website as necessary.
•Education in Marketing/E-commerce or advertising preferred.
•Strong organizational skills. Must have ability to manage multiple tasks with keen attention to detail.
•Entry level position but must have marketing knowledge as well as keep up with emerging channels and technology.
•Strategic thinking & self starter. Must be able to work with others to solve complex problems and take initiative to see and define new opportunities and put plans in place to exploit them.
•Hotel experience is a benefit, ideally in social media marketing, digital marketing.
•Must have a keen interest in Social Media including Twitter, Facebook, Instagram, blogs, Pinterest, Linked in etc….
•Foreign language skills preferred (Arabic speaking candidates will be preferred)
•Previous experience in hotel, travel & tourism, service sector preferred
•Ability to maintain complete confidentiality at all times
•High degree of personal loyalty & integrity
•Team player – with a sense of humor even in the face of adversity!
•Highly professional in appearance, character and conduct
•Positive attitude and team spirit
•Effective interpersonal skills, resourcefulness and creativity
•Display passion for our guests and enthusiasm for the job
•Ability to work under pressure and to adjust to flexible working hours
Bachelor degree required, additional education in sales and marketing fields preferred.
At least 2 years of experience of an account executive. Further experience in a supervisory position preferred.
All employees must maintain a neat, clean and well-groomed appearance per Starwood standards.