Marketing & Communications Specialist

Location
Doha
Posted
01 Dec 2016
Closes
29 Dec 2016
Ref
66551426en
Sector
Hotel
Job Level
Non-Management
Marketing & Communications Specialist
Company

Marriott International is the world’s leading global hospitality company, with more brands, more hotels and more opportunities for associates to grow and succeed. With 5,700 properties, you’ll find us in your neighborhood and in more than 110 countries across the globe. Learn about our 30 hotel brands at www.marriott.com/marriott-brands.mi. Find Your World.™



Location

The Westin Doha Hotel & Spa, located in the heart of Doha, is set to become the business ultimate destination & entertainment center.

The hotel is the 4th Starwood property in Qatar; it will count with 365 rooms & suites including 2 presidential suites and 5 bungalows, 5 restaurants & bars, almost 3000sqm of meeting & events facilities, business center, dedicated female and male Spa area, 2 outdoor & 1 indoor pools, and a state-of-the-art fitness center.



Department

Marketing



Job Description

POSITION PURPOSE
Reporting directly to the Director of Marketing, the Marketing Communications Specialist is the voice of the hotel and will be responsible for managing and executing all Marketing and Social media projects and initiatives. Responsible for managing, updating and maintaining all channels, both internal and external customer related sites for the Westin Doha Hotel & Spa as requested by the Director of Marketing of the hotel. Understands and complies with the policies and procedures of Starwood Hotels & Resorts Worldwide. Performs the duties and responsibilities of the position as outlined, but not limited to, and has knowledge of the individual hotel outlets, departmental and company goals for development and growth.

Managing multiple projects at the same time will be the norm and the candidate will have to successfully coordinate with internal teams, external clients and guests to provide excellent customer service through today’s modern technology and social media channels.

To provide Marketing & Communications support within the Area & media community. Working as a key member of the Marketing team, managing & facilitating the implementation of the PR Strategy for Starwood’s properties, products & corporate initiatives. Managing day-to-day press office & administration responsibilities in an efficient, professional & courteous manner. He/she establishes and manages PR communication processes ensuring that Divisional/Corporate image and messages are appropriately projected, distributed and communication objectives are met

The Marketing Communications Specialist will also have eye for details and will be responsible for the adaptation of branded design templates to the local business including digital platforms, as well as the creation of new products and support for Sales and other presentations. They will also be responsible for the briefing of design and artwork production of the hotel’s collateral and other materials that is required on an ad-hoc basis as well as liaising with the main design agency and graphic designer.

Our ideal candidate must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities and will assist the Director of Marketing to act as a Brand Champion for the hotel.

ESSENTIAL FUNCTIONS
• Under the guidance of the Director of Marketing, research and identify specific pieces of collateral required to support the sales process. This will range from hotel brochures to specific promotional requirements across the property.
• Developing & implementing Communications support strategies including producing individual PR plans for hotel
• Responding to media enquiries & information requests for Starwood’s properties
• Researching & seeking innovative Communications opportunities, including identifying opportunities for the placement of stories & the promotion of spokespeople
• Develop & maintain strong relationships with Starwood’s international PR network (all divisions) in order to facilitate promotion of properties worldwide & the seamless organisation of international incoming media visits to properties
• Develop & maintain strong relations with media community
• Organisation & hosting of incoming international/foreign media groups & individual visits to Starwood’s hotels - utilising & liaising with international PR network & travel partner relationship contacts.
• Assists in leading “conversation culture” with the Marketing Communication Specialist within the whole hotel team to get them involved in social media.
• Desire to grow in responsibility and visibility and expand knowledge base to assist in leading “conversation culture” within the hotel industry
• Flexibility and initiative as role and responsibilities evolve and change
• Utilize sites like “Booking.com" and "Tripadvisor" to report on the sentiments of reviews and postings regarding the Westin Doha Hotel & Spa
• Ensure that all details of the proposed programme are researched fully, communicated internally and executed through an effective communications plan.
• Working closely with an appointed agency to take full responsibility for the creation of a quarterly newsletter. This involves the generation of internal articles, assisting with copywriting, proof checking and layout decisions.
• Ensure that all deadlines are met and each edition is delivered to a pre-agreed timing plan.
• Identify through brainstorming sessions with key department heads opportunities to execute value-added mailings to this database in line with the Resort’s revenue objectives.
• Digital marketing experience involving online advertising, search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, website & content development and mobile marketing
• Strong communication skills, both verbal and written
• Sound computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel, Power point, Adobe Photoshop and rudimentary HTML knowledge is a plus
• Desire to grow in responsibility and visibility and expand knowledge base to assist in leading “conversation culture” within the hotel industry
• Maintain positive online resort presence by managing website, social media pages, and third party sites
• Respond to reviews on TripAdvisor and SPG on a daily basis and provide weekly reports of reviews
• Post creative and engaging content on a daily basis for all social media channels
• Review third party websites such as OTAs and blogs to ensure recent photos and information about the Westin Doha Hotel & Spa are correct
• Highly professional in appearance, character and conduct
• Positive attitude and team spirit
• Effective interpersonal skills, resourcefulness and creativity
• Display passion for our guests and enthusiasm for the job
• Ability to work under pressure and to adjust to flexible working hours
• Uses Guest Communication email marketing tool to drive incremental rooms and ancillary revenue to hotels.
• Manage Local Property Sites and ensure Brand Standards compliance. Implement SEO plans to optimize websites. Analyze performance via Google Analytics.
• Update key digital platforms (restaurants / meetings / spa, etc.) and implement best practices to deliver increased presence and incremental revenue to hotels.
• Leverage social media and contribute to ensure hotels have a strong presence on social networks and maximize opportunities (Facebook, Twitter, Instagram, Tripadvisor, Youtube, etc).
• Share monthly insights on production, trends, booking and stay patterns as well as channel analysis.
• Motivate the Westin Doha associates to embrace Social Media, act as a resource for different departments to make various local initiatives more “social”
Educate on-property associates on social media strategies and trends in line with Regional direction and guidance

SUPPORTIVE FUNCTIONS
• Supervision & management of administrative systems: including monitoring of project costs, PR contacts database, hotel information, photograph, slide & video library, distributing of PR releases, monitoring, measuring & recording of all media clippings & impressions
• Management of PR Budget
• Producing monthly activity reports

• Involvement in occasion Marketing projects
- Assisting with destination website
- dealing with advertorial, reader promotions in papers
- Other ad hoc duties as required

Community Service Involvement and Associate Recognition:
• Assist with special events and other community projects
• Promote charity events within local community

• Involvement in occasion Marketing projects
- Assisting with destination website
- dealing with advertorial, reader promotions in papers
- Other ad hoc duties as required

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES
• Excellent organizational/administrative skills with office management experience
• Ability to priorities tasks & to manage workload using own initiative
• Ability to multi-task & work under pressure with limited resources
• Strong writing skills with excellent spelling & grammar
• Typing skills - 65 words per minute & speed writing preferred
• Excellent computer skills - sound knowledge of word processing, spreadsheet, database, presentation & DTP software packages, email, internet & intranet systems
• Numerate. Ability to manage PR budget.
• Previous experience in hotel, travel & tourism, service sector preferred
• Has around 2-3 years of experience working in Marketing or Communications with solid experience within publishing.
• Has a creative vision.
• Is familiar with online publishing tools and has a detailed understanding of design best practices and priorities.
• Proven skills in Adobe Photoshop, Illustrator and In-Design software (video/flash is a plus)
• Photography skills is a plus and is willing to take photographs at key hotel events for Social media and website as necessary.
• Education in Marketing or advertising preferred.
• Strategic thinking & self starter. Must be able to work with others to solve complex problems and take initiative to see and define new opportunities and put plans in place to exploit them.
• Hotel experience is a benefit, ideally in PR or Communications marketing.
• Must have a keen interest in Social Media including Twitter, Facebook, Instagram, blogs, Pinterest, Linked in etc….
• Ability to maintain complete confidentiality at all times
• High degree of personal loyalty & integrity
• Team player – with a sense of humor even in the face of adversity!



Requirements

QUALIFICATION STANDARDS

Education:
Bachelor degree required, additional education in sales and marketing fields preferred.

Experience:
At least 2 years of experience of as a Marketing Executive. Further experience in a supervisory position preferred.

Grooming:
All employees must maintain a neat, clean and well-groomed appearance per Starwood standards.