Marketing Manager

Dubai (Emirate) (AE)
07 Nov 2016
05 Dec 2016
Job Level

Essential Function:

  • Develop and maintain relationships and communication with key partners in Operations to create solid marketing plans and serve as the primary point of contact for Novikov & Sass properties
  • Drive strategy and plan and execute marketing initiatives for new projects, menu changes, special menus, remodels and rebranding campaigns
  • Manage annual marketing budgets for individual properties
  • Manage brand promotions to drive sales
  • Conduct regular research analysis of existing and new digital marketing platforms to determine effectiveness
  • Manage online restaurant review platforms and vendors (Facebook, Trip Advisor, Instagram)
  • Approve all local print advertising and manage graphic designers on ad creation
  • Recommend development and implement in-store marketing materials as appropriate
  • Develop and execute customer acquisition and retention marketing programs, web-based, database, and direct to consumer marketing
  • Lead event marketing outreach for our destination properties
  • Oversee newsletter campaigns for the group to include holiday promotions
  • Manage advertising and public relations agencies, utilizing them as resources for brand and revenue enhancement programs
  • Manage all digital marketing initiatives
  • Manage advertising and partnership development for specific properties
  • Work with social media consultant to provide content
  • Provide on-site event support where necessary 


  • Develop all relevant social media platforms for Novikov & Sass Cafe
  • Devise social media guidelines and diary planner for management
  • Approve / Monitor management posts / reviews and reply’s
  • Management social media training
  • Staff social media training and participation incentives
  • Advertising campaigns


  • Maintenance and segmentation of databases
  • Devise newsletter diary planner for management
  • Maintain templates & Distribute
  • Inclusion of SMS and other relevant formats for communication
  • Internal newsletter / team building / group awareness and relevant information (also to tie in with social media incentives)

Traffic Driving

  • Affiliate relationships
  • Advertising
  • SEO
  • Analytics
  • Devise and implement new and relevant marketing campaigns with operations
  • Engaging P.R