Millennium & Copthorne Middle East Holdings Limited

Regional Director of Marketing & PR - MEA

United Arab Emirates - Dubai
17 Oct 2016
24 Oct 2016
Job Level
Regional Director of Marketing & PR - MEA   -   ( 16000077 ) Description  

Welcome to our World

Our Vision at Millennium & Copthorne Middle East and Africa is to be the preferred hotel company for our guests, colleagues, and owners while achieving exceptional growth.

We have an Ambition to operate 100 preferred hotels by year 2020.
Job Location
The role is based in our Corporate Office in Dubai.
Key Job Responsibilities
  • Seeks out marketing opportunities to drive revenue that fit all Millennium Brands.
  • Maximize opportunities for growth including the development of new product concepts.
  • Develops high quality and effective marketing material that align with the overall brand strategy.
  • Creates marketing communication templates for offline and online activities, which support loyalty, E-Distribution, Sales and PR.
  • Leads / Coordinates advertising and marketing campaigns / activities internal and external with the support of agencies.  

PR / Media:

  • Manages public relations (Press releases) locally and globally, internally and externally.
  • Manages PR strategies, campaign, and initiatives. 
  • Supports the requirements for singing new developments (press releases, photography). 
  • Implements PR guidelines across all Hotels and ensure they are followed by all properties across the Region. 
  • Ensures all content distributed, has been approved by concerned individuals.
  • Develops a PR & communication plan for the corporate office
  • Co - ordinates pre-opening activities according to defined plans.  
  • Manages all aspects of the Brand including its promise and positioning.
  • Creates a consistent and unified brand message that supports increased sales, brand loyalty, and improvement in market share.
  • Ensures all Commercial activities align with the ethos and goals of the Brand.
  • Works closely with all parts of the company to ensure commercial goals are met.
  • Creates (if needed) and maintains Brand Guidelines for each Brand in the key areas of graphic, design, photography, social media, PR, etc.

  • A minimum of 3 years’ experience in a similar position, as Director of Marketing and PR or Regional Director of Marketing and PR.
  • A proven track record of facilitating and leading multiple hotels within Marketing / PR while executing corporate vision and strategies.
  • Hotel operations and management experience are a plus.
  • Detail orientated and hands on. Able to execute in a speedy manner
  • Knowledge of commercial functions i.e. Marketing, PR, Media, Branding, Advertising, Distribution
  • Fluent in English. Arabic would be of an advantage, however not mandatory

  Primary Location :   AE-DU-Dubai Job :   Sales & Marketing Organization :   Millennium & Copthorne Middle East & Africa Schedule :   Regular Shift :   Standard Job Type :   Full-time   Day Job Job Posting :   Aug 28, 2016, 2:29:31 PM