Food & Beverage Marketing Manager

United Arab Emirates - Dubai

Full job details

The Ritz-Carlton, Dubai International Financial Centre
United Arab Emirates - Dubai
Job Type
Sales & Marketing, Marketing Manager
Job Level
Description   At more than 80 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. As the premier worldwide provider of luxury experiences, we set the standard for rare and special luxury service the world over. We invite you to explore The Ritz-Carlton.  

  As a strategic function within the PR & Marketing department, F&B marketing encompasses the actions we take to influence our external guests, internal guests, owners, company and community-at-large.  Publicity, promotion and civic involvement are all means to accomplish the goal of enhanced brand and business perception and, when aligned with marketing objectives, enhanced business.   F&B marketing activities and budget must be integrated into the hotel’s overall marketing plan and must parallel the primary revenue objectives of the hotel/resort.  Every action should strive to impact the F&B division’s revenue objectives and be directed towards a specific goal.  The PR & Marketing department is the “keepers of the mystique”, meaning that the communication of The Ritz-Carlton Hotel Company, LLC philosophy and gold standards must be paramount in all activities, whilst also showcasing each restaurant’s unique positioning.   To guarantee success in this function, the ideal candidate must have sound knowledge of the local F&B scene and evolving trends, an understanding of how to develop and execute creative F&B marketing campaigns; excellent writing skills and speaking ability; ability to handle multiple priorities and projects effectively.   The Manager should be aware of and actively support F&B-driven campaigns and proactively guide and direct efforts that enhance each restaurant’s special promotions and packages, brand positioning and guest engagement.   While not a “catch-all” of loose ends, this F&B marketing practitioner should be a source of ideas for management, and must be consulted in decisions relating to each restaurant’s image.    In order for this position to function effectively, the execution of advertising, website update and maintenance, collateral development/marketing support materials and direct mail should be controlled in collaboration with the property’s Director of PR/Director Sales and Marketing, but should be supportive of all projects and available to offer opinions, creative ideas and insights.