Assistant Director of Leisure Sales
Responsible for proactively soliciting business and developing new business opportunities with significant revenue potential through total account management for Lapita, Dubai Parks & Resorts. Actively up-sells each business opportunity to maximize revenue for individual properties. Aligns customer profile with the appropriate product. Achieves personal and team related revenue goals. Ensures business is turned over properly and in a timely fashion for proper service delivery in accordance with brand standards. Responsible for driving customer loyalty by delivering service excellence throughout each customer experience. Provides service to our customers in order to grow the account on behalf of Marriott International, across the enterprise. Primary markets for driving inbound room and catering sales are from International Markets targeting leisure travel from International Tour Operators and Wholesalers.
JOB FAMILY CORE WORK ACTIVITIES
· Create and Maintain Relationships with Clients - Reach out to clients to help manage the business process, set and meet client expectations and deliver according to the budget.
· Exceeding Customer Expectations - Providing services that are above and beyond for customer satisfaction and retention.
· Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
· Proactive Selling - Taking action to go out and get clients and close sales.
· Demonstrating Knowledge - Demonstrating knowledge of job-relevant issues, products, systems, and processes.
· Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
· Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
· Supporting Marriott's Service and Relationship Strategy - Planning and contracting the customer's program/event, managing the success of the program/event and measuring service effectiveness.
· Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
· Communicating Information Timely - Informing and/or updating the executives, the peers and the subordinates on relevant information in a timely manner.
· Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
· Improving Service - Improving service by communicating and assisting individuals to understand guest needs, providing guidance, feedback, and individual coaching when needed.
· Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
· Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or email.
· Generating and Delivering Accurate and Timely Results - Generating and providing accurate and timely results in the form of reports, presentations, etc.
Education and Experience
· 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
· 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
· Previously a sales manager in 4/5 star hotel.
· Experience of selling in GCC countries is desirable but not essential.
· Fluent Arabic both oral and written is desirable but not essential.
· Marriott sales experience is desirable but not essential.
Skills and Knowledge
· Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
· Writing - Communicating effectively in writing as appropriate for the needs of the audience.
· Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
· Basic Computer Skills - Using basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
· Number Facility - The ability to add, subtract, multiply, or divide quickly and correctly.
· Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
· Mathematics - Using mathematics to solve problems.
· Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
· Analytical/Critical Thinking - The ability to gather and organize information using a logical and systematic process; recognize patterns and relationships in complex data; examine data to identify implications, problems and draw appropriate conclusions; generate alternative solutions to problems; evaluate strengths, weaknesses and consequences of alternative solutions and approaches to solving problems.
· Originality - The ability to come up with unusual or clever ideas about products, services or situations, or to develop creative ways to solve a problem.
· Active Learning - Possesses a zeal for and seeks new learning experiences; quickly comprehending and applying new information to the job.
· Building Credible Relationships - Skilled at establishing effective relationships with customers and internal partners; promoting openness, trust and confidence in one's intentions.
· Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
· Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
· Drive for Results - Skilled at setting goals for personal and group accomplishment; working tenaciously to meet or exceed those goals.
· High Work Standards - Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
· Planning and Organizing - Skilled at controlling sales assignments; allocating appropriate time to priority goals, requirements, and sales opportunities.
· Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.
· Sales Disposition - Energetic, proactive, takes calculated risks, and perseveres to attain goals.
JOB SPECIFIC TASKS
· Works collaboratively with off-property sales channels (e.g., Event Booking Center , Market Sales, Strategic Accounts) to ensure sales efforts are coordinated, complementary and not duplicative.
· Targets group/catering accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
· Partners with group/catering counterpart to effectively manage the business opportunity.
· Responds to incoming group/catering opportunities for the hotel that are outside parameters of the Event Booking Center .
· Handles all opportunities if hotel does not participate in an EBC.
· Identifies, qualifies and solicits new group/catering business to achieve personal and each hotel’s revenue goals.
· Focuses efforts on group/catering accounts with significant potential sales revenue.
· Handles complex business with significant revenue potential as well as significant customer expectations.
· Develops effective group/catering sales plans and actions.
· Designs, develops and sells creative catered events.
· Maximizes revenue by upselling packages and creative food and beverage.
· Understands the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
· Closes the best opportunities for each property based on market conditions and individual property needs.
· Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
· Utilizes MarrWeb for resources and information (e.g., Training Energizers, etc.).
· Leverages available eTools (e.g., eRooming Lists, eProposals, Passkey, etc.).
· Builds and strengthens relationships with existing and new customers to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
· Develops relationships within community to strengthen and expand customer base for group/catering sales opportunities.
· Manages and develops relationships with key internal and external stakeholders.
· Uses sales resources and administrative/support staff.
· Conducts site inspections.
· Creates contracts as required.
· Supports brand’s Service and Relationship Strategy, driving customer loyalty by delivering service excellence throughout each customer experience.
· Provides excellent customer service in order to grow share of the account.
· Executes brand’s Customer Service Standards and hotel’s Brand Standards.
· Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.
· Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
· Participates in and practices daily service basics of the brand (i.e., MHR Spirit to Serve Daily Basics, RHR Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).
· Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
· Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
· Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
· Performs other duties as assigned to meet business needs.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.