Social Media and F&B Marketing Executive - Arabic Speaker

West Bay Lagoon neighborhood of Doha, capital city of Qatar.
Mondrian Doha will be Morgans Hotel first Hotel in the Middle East, with more in the pipeline.
10 Oct 2016
07 Nov 2016
Attractive Salary and Benefits
Job Level

Job Purpose:

Under the general guidance of the Marketing & PR Manager, the Social Media and F&B Marketing Executive will be responsible for the creation, development and effective implementation of a Marketing & PR strategy that positions Mondrian Doha's outlets as Qatar’s leading lifestyle brands, works closely with Corporate Office to define and implement campaigns that drive awareness, create buzz, grow our reach and support our lifestyle.

They will have responsibility for expanding outlet profiles on all relevant media channels with a strong emphasis on online social media and digital platforms in order to increase the awareness and exposure of the property and its activities to the local target audience.

Working with the Digital Content Executive they will have responsibility for the creation and development of content, F&B outlet promotions and the effective and timely production of marketing materials whilst adhering to Corporate Brand guidelines and standards.

Duties & Functions:

Assist with sales and marketing activities for the local market covering but not limited to elevating the awareness and revenue generation of all outlets, relationship building, initiating and managing promotions with local industry bodies from both the private and public sectors.

  • Create effective marketing and communications campaigns and collaterals to pro-actively promote Mondrian Doha's outlets and events with their target markets
  • Develop a database of local users, decision makers and influencers and media contacts, publications, printers, designers, publishing contacts and other relevant persons
  • To initiate creation of events and presentation of information to appeal to end users
  • Create and manage current rich content (High quality property and destination images) database for use by publications and internal uses
  • Writing and appropriate dissemination of news releases
  • Ensure that all publications and collaterals meet high professional and quality standards according to the company visual identity guide and brand standards
  • Manage and maintain property communities across all of our social media presences such as Tumblr, Facebook, Foursquare, Instagram, Twitter, Youtube, Tripadvisor etc
  • Responsible for growing brand awareness and reach for Mondrian Doha and markets
  • Promote campaigns and content, manage conversations within our social channels, and interact with guests
  • Develop and maintain property social media calendar
  • To identify and pursue publicity opportunities to enhance the image of Mondrian Doha outlets
  • Forward relevant information to all diary and information pages in all relevant media
  • To establish and to maintain an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of the property and its events
  • To host invited members of the media, strategic partners and top clients at functions and events. Handle media invitations and other related correspondence
  • Planning of Hotel marketing activities to support events and promotions and update all relevant information and maintain all promotions on a monthly basis
  • Liaison with external Agencies to produce marketing material for promotions and collaterals as required in co ordination with the Marketing team. This includes the preparation of an agency brief, account management and timely follow-ups to ensure on time delivery
  • Oversee brand management within the hotel to ensure quality standards are maintained and that all activities are Brand compliant and Corporate approved
  • To monitor and edit on a timely basis individual hotel websites on CMS. Identify appropriate and relevant search engines and websites to ensure and maintain an effective presence of the property, ensuring that all material distributed to relevant websites are updated on regular basis. (e.g.,, MP intranet)
  • Prepare annual F&B Marketing & Communications plan including advertising, collaterals, exhibitions, etc. and as part of the Property business plan
  • Ensure a presence at any Hotel sponsored event(s) to cover live social activity and asset


  • To coordinate relevant photo shoots within established budgets
  • To make sure that internal filing and administration system and communications procedures are according to the company's standards with monthly reports to the regional office on activities undertaken and attend meetings
  • To manage the advertising function in such a way that all advertisements are effective and reflect a positive image of Mondrian Doha
  • To negotiate the best advertising rates for local, regional and international publications
  • Identify and build effective relations with strategic partners from the local and regional private and public sectors
  • Identify events, promotions and partners from the commercial sector to help raise the awareness of the brand and drive new revenue streams
  • Partner and build relationships with local/regional PR and events/nightlife teams, sales and marketing, and Director of Sales & Marketing to plan evergreen social campaigns and event specific initiatives


Specific Job Knowledge & Skills:

  • University or College Degree in Marketing, PR, Media Studies or related field required
  • Minimum one years’ experience in a Hotel Marketing and/or PR position, preferably in an upscale or lifestyle brand hotel
  • Strong knowledge and passion for Food & Beverage and Social Events
  • Experience of working with third party agencies – Advertising, PR, Digital content, Printing & Production
  • Possess a gracious, friendly, and fun demeanor
  • Ability to multitask, work in a fast paced environment and have a high level attention to detail
  • Exceptional verbal and written communication skills in English and preferably Arabic
  • Maintain positive and productive working relationships with other employees and departments
  • Ability to work independently and to partner with others to promote an environment of teamwork