Complex Deputy Director of Sales

04 Oct 2016
01 Nov 2016
Job Level
Complex Deputy Director of Sales

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in over 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Tribute Portfolio™, Four Points® by Sheraton, Aloft®, Element®, along with an expanded partnership with Design Hotels™. The Company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Please visit for more information.


THE WESTIN BAHRAIN CITY CENTRE Ideally located in the heart of Manama, The Westin Bahrain City Centre is the first-ever Westin Hotel to grace the island. Thoughtfully devised with a host of novel and innovative facilities that include the city’s first Heavenly® Spa and Westin KidsClub, guests are afforded the opportunity to sample the unique Westin feel-good promise when staying for business or leisure. The Westin is attached to Bahrain City Centre, the nation’s most popular retail and leisure destination with more than 340 retail stores. One of two entrances leads directly to the mall's ground floor, and is a few steps away from the luxurious Saks Fifth Avenue department store. Whether celebrating, looking for a quick healthy bite or casual evening with friends, our restaurants and bars will be sure to impress. You will find exceptional options at our latest dining addition, FURN Bistro and Bakery featuring modern Khaleeji cuisine with western influences, discovered crafted beverages and lite bites at Mezzanine Lounge or escape to Boudoir Lounge where you can relax in a lush ambience or enjoy casual poolside bites at Nasmat. LE MERIDIEN BAHRAIN CITY CENTRE This contemporarily designed hotel celebrates the island’s revival of the prestigious Le Méridien brand. Near to Bahrain's city centre, a shopper’s paradise, the hotel features timeless design that pays homage to our Parisian heritage across its 260 rooms + suites. There are two entrances, one leading directly to the mall's ground floor. The hotel is a 15-minute drive from Bahrain International Airport. Dubai is only an hour away by plane and Dammam is a short drive along the King Fahd causeway. Relax by the hotels serene outdoor pool, or loosen up at the energizing fitness centre. While children enjoy the kids club, stimulate mind, body and soul at our luxury spa located in our adjacent sister hotel, The Westin, that is home to Bahrain's largest Turkish Hammam bath. Le Méridien is also home to Baharat Restaurant, where you can enjoy finest Arabic fusion cuisine in an exceptional atmosphere with a wide range of themed dinner nights, indulge in a chic treat; a signature éclair paired with a crafted cup of illy coffee, at Bizarre, a bar that re-interprets its meaning.



Job Description

Implement a successful solicitation strategy to all market segments in order to meet and/or exceed revenue goals. • This position is responsible for the development of new business within all segments as well as maintenance of existing accounts to ensure maximum delivery. • Sales strategy meeting, pre-convention meetings, training and other sales related meetings as required by the Director of Sales. • To arrange and manage familiarisation trips and educational in line with business needs. • Plan and attend any trade fairs as a representative of Starwood Hotels, ensuring that the quality image of the organisation is portrayed, and that every opportunity is taken to promote the Hotel. • Proactively manages a pre-determined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives. • Maintain valid call objectives and relevant action plans for each key account/key prospect and ensure all follow up is executed in a timely manner. • Proactively prospects new accounts for the hotel and Starwood properties worldwide and following the sales process through to convert into ‘producing’ accounts. • In conjunction with the DOS, develops the sales strategy for the hotel, plans and manages its implementation, and responsible for communication this strategy to the sales teams. • Assist the DOS & DOM in planning, development and implementation of promotional strategies and marketing plans • Create and implement programs to achieve greater profitability through increasing average rate, overall occupancy and increased business volume • Maintain knowledge of market, competition and customers. • Responsible for sales department statistics. Supervise completion of reports. • Liaises with DOS & DOM in the delivery of specific hotel marketing projects such as production of sales collateral and advertising campaigns. • Maintain Company Brand Standards within the hotel • Manages the Sales teams (under the direction of the DOS), to ensure the efficient day to day operations of the Sales Department. • In absence of the DOS, the Assistant DOS will lead the team • Manages the office administrator and supervise execution of tasks • Assistant Director of Sales must demonstrate high energy levels in motivating the team and focus the team on providing consistently high levels of customer service. • Ensuring that the activities of all team members are aligned with hotel strategy. • Assist the Director when needed in recruiting, directing, managing, training and counseling sales staff. • Working with the DOS, set annual revenue targets all direct sales people, ensuring that they are clear on their revenue target and have a planned strategy to achieve their goals. • Update team on monthly results • Manages the completion of all RFPs / FIT contracts solicitations ensuring they are completed accurately and in line with budgeted guidelines. Ensuring accurate follow up and communication both internally to reservations and accounting departments and confirmation to client. • Ensuring that all members of the team utilise systems (Opera V5, Outlook, Kam, Startrack) to their full capacity. • Involved in annual departmental budgets and cost control initiatives.


Education Bachelor’s Degree required. Experience Two to three years of experience in the same role. Prior hotel experience preferred. • Fluent in English. Additional language fluency (Arabic) a plus. • Comfortable and confident in taking the lead and managing a team and able to handle any pressure situation that may arise • Excellent verbal and written communications skills • Excellent presentation skills • Self motivated, hard working and possessing excellent leadership skills.