Director of Sales & Marketing - Crowne Plaza Doha - The Business Park
Full job details
Develop and implement sales and marketing
strategies for the hotels to ensure revenue and room night sales are achieved,
sales and marketing strategies are set, tactical plans are created and
implemented and results are monitored and achieved.
Plaza®, we want our guests to
feel able to do their best, achieve their goals and be recognized for their
success. To help them, we need you to
stay One Step Ahead and:
expert at what you do; by acting and looking the part and adapting your
style to match your guests’ pace in all you do.
respecting your guests and their goals; by recognizing them and making
them feel valued and important and offering thoughtful choices to help
them feel restored and balanced
Happen – by being perceptive to your guests’ needs; by
taking ownership for getting things done and working seamlessly with others to
help guests be successful.
This position will be in charge of two
properties: Crowne Plaza Doha – The Business Park and Holiday Inn Doha - The
Business Park. The upcoming property, Holiday Inn Doha – The Business Park, is
scheduled to be open in 2017, therefore all pre-opening Sales & Marketing
activities for this hotel will be responsibility of this role. Cluster title
will be awarded closer to the opening of Holiday Inn Doha – The Business Park.
Duties and Responsibilities
· Achieve budgeted revenues and
personal/team sales goals and maximize profitability. Participate in the preparation of the annual
departmental operating budget, the hotels marketing plan and business plan, and
· Create and implement sales
plans that drive measurable incremental occupancy, increase average rates,
increase volume, food and beverage and banquet sales.
· Review monthly reports and
sales forecasts to analyze current/potential market and sales trends,
coordinate activities to increase revenue and market share and monitor
performance to ensure actual sales meet or exceed established revenue plan.
· Create and develop special events
and sales blitzes to showcase the hotels to potential clients. Attend trade shows and major market events
locally and nationally to promote new business and increase sales opportunities
for the hotels.
· Direct day-to-day activities,
plan and assign work, and establish performance and development goals for the
team members. Provide mentoring,
coaching and regular feedback to help manage conflict, improve team member performance
and recognize good performance.
· Educate, train and motivate sales
and marketing teams to achieve hotels revenue goals. Ensure colleague has the information, market
data, tools and equipment to successfully carry out job duties.
· Develop and maintain
relationships with the key clients and outside contacts (example: guests,
airlines, wholesalers, travel agencies, ad agencies, local community groups) in
order to produce group and/or convention business, to include room sales, food
and beverage sales, and catering/banqueting services.
· Provide guest with information
(example: loyalty programs, area attractions, restaurants, facility
information) to enhance guest experience
· Schedule conventions and/or
business group activities at the hotels and coordinate with other hotel-level
departments to facilitate services agreed upon by the sales office and
· Communicate to appropriate
departments all pertinent information requirements and special needs for
arriving VIPs, large groups, and other key guests.
· Lead marketing efforts to up
sell guests on hotels services, offerings, and amenities.
· Indentify operational problems
that reduce the effectiveness of marketing activities and overall hotels sales
performance and work with appropriate department on solutions.
· Develop awareness and
reputation of the hotels and the brand in the local community, may serve as the
hotels representative for media related inquiries.
· Work closely with key business
leaders, officials, and representatives of local community groups within the
city to ensure constant high profile exposure for the hotels.
· Effectively communicate and
market aspects of the hotels that are sustainable or “green” and use
information to gain new business opportunities.
· Work with advertising agencies,
consulting firms, and vendors to maximize advertising investments and ensure
ads represent brand identity.
1. Comply with Hotels Rules and Regulations and
provisions contained in the Employment Handbook
2. Comply with Company Grooming Standards at all
times to portray a professional image of self and the hotels.
3. Comply with Time and Attendance Policies set
by the hotels.
4. Actively participate in training and
development programs and maximize opportunities for self-development
5. Demonstrate understanding and awareness of
all policies and procedures relating to Health, Hygiene and Fire Life Safety
6. Familiarize yourself with emergency and
7. Ensure all security incidents, accidents and
near misses are always logged in a timely manner and brought to the attention
of the Line Manager
8. Comply with the Company’s Corporate Code of
9. Familiarize self with the company values
(Great Hotels Guests Love) and model desired behaviors (Winning Ways, Room to
be Yourself) and ways of working (IHG Wheel).
10. Perform all tasks as directed by the Manager
in pursuit of the achievement of business goals
The above is designed to help you in the understanding
of the role and is not intended to be a definite list of your duties, as
flexibility in meeting company and guest needs is required by all employees
I confirm that I have read and agreed to follow this
job description explaining the main duties of my job.