E-Commerce Manager -IC Cairo Citystars
Africa, Egypt
Full job details
Recruiter
IHG - InterContinental Hotels Group - Middle East and Africa
Posted
09/08/2012 07:35:20
Ref
Location
Africa, Egypt
Job Type
IT
Sector
Hotel
Job Level
* Job Description
- Identification and evaluation of new marketing opportunities to achieve an increase in direct internet traffic and system contribution
- Develop and increase internet traffic through direct and semi-direct online channels, to achieve an incremental Revenue from all hotel revenue generating departments
- Manage property reviews on online social media
- Working closely with Sales and PR to develop all types of online campaigns, the e-newsletter, online Marketing activities according to the IHG P&P
- Analyze Travel Click Reports and drive market share from GDS bookings
- Utilized search engines / key words to increase traffic to our website and track production through online channels;
- Create and update web content (photography and descriptions) in all online channels according to brand standards
- Position Hotel on all certified third party websites - Manage relationships with third party web-site market manager's to optimize placement, production, promotions, Ensure implementation of all IHG e-commerce solutions
- Identify and target market segments booked through traditional offline channels that may successfully be driven on-line.
- Coordinate pricing and distribution activity with the sales & revenue management teams
- Train and inform hotel teams of online opportunities / strategies and contribute toward developing an innovative 'Internet culture' within the hotel
- Research and analyse competitor activity on-line and ensure that the hotel is ahead of the comp-set.
- Work closely with the Revenue Manager to create and launch brand and hotel packages on-line
- Work closely with F&B to ensure that the destination bar and restaurant are properly positioned on-li